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Parboiling as a diversification strategy to improve rice market value in Senegal

Author

Listed:
  • Fiamohe, R.
  • Kinkpe, T.A.
  • Agossadou, A.J.
  • Ndindeng, S.A.
  • Tossou,H.S.

Abstract

This study used an experimental approach involving 144 rice shoppers in Dakar market to assess market value of parboiled rice compared to traditional white rice as consumed in Senegal. Four different rice types produced locally were used in the experiment: one standard rice, Sahel 108 white rice and three alternatives parboiled rice of Sahel 108, 134 and 177. The descriptive analysis shows that the market price of each alternative parboiled rice was over the double of one of the standard rice with a premium estimated at 71% for parboiled rice of Sahel 108 and134, and 129% of Sahel 177 over the standard rice. In addition to the strong preference for broken rice, taste (80%), whiteness (60%) and cleanliness (60%) were revealed as the most important rice criteria in Dakar market respectively. The robust regression analysis suggests that poor and non-educated people are an important market segment for Sahel 108 white rice in comparison to richer and educated consumers who value more the parboiled rice. Word of mouth communication appears to be a potentially marketing strategy to promote Sahel 108 non-parboiled rice in poor households while promoting Sahel parboiled rice among rich and educated households in Dakar in Senegal.

Suggested Citation

  • Fiamohe, R. & Kinkpe, T.A. & Agossadou, A.J. & Ndindeng, S.A. & Tossou,H.S., 2018. "Parboiling as a diversification strategy to improve rice market value in Senegal," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276007, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:276007
    DOI: 10.22004/ag.econ.276007
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    References listed on IDEAS

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    1. Demont, Matty & Fiamohe, Rose & Kinkpé, A. Thierry, 2017. "Comparative Advantage in Demand and the Development of Rice Value Chains in West Africa," World Development, Elsevier, vol. 96(C), pages 578-590.
    2. Akoa Etoa, Josephine Mireille & Ndindeng, Sali Atanga & Owusu, Eric Sarpong & Woin, Noe & Bindzi, Boniface & Demont, Matty, 2016. "Consumer valuation of an improved rice parboiling technology: Experimental evidence from Cameroon," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 11(1), pages 1-24, March.
    3. Demont, Matty & Rutsaert, Pieter & Ndour, Maimouna & Verbeke, Wim, 2013. "Reversing Urban Bias in African Rice Markets: Evidence from Senegal," World Development, Elsevier, vol. 45(C), pages 63-74.
    4. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, March.
    5. Matty Demont & Amy C. Rizzotto, 2012. "Policy Sequencing and the Development of Rice Value Chains in Senegal," Development Policy Review, Overseas Development Institute, vol. 30(4), pages 451-472, July.
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