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Kenyan Awareness of Aflatoxin: An Analysis of Processed Milk Consumers

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  • Mtimet, Nadhem
  • Walke, Maria
  • Baker, Derek
  • Lindahl, Johanna
  • Hartmann, Monika
  • Grace, Delia

Abstract

Aflatoxin is a human health threat in many developing countries. This study examines Kenyan milk consumers’ behaviour toward aflatoxin by way of choice experiments. Further, the willingness to pay for different types of milk and aflatoxin status awareness was assessed. Five attributes were selected to describe milk products: milk processing technique, fat content, packaging, price and aflatoxin-free certification. Results indicate that awareness of aflatoxin is high, and that consumers are willing to pay a significant premium for milk that is certified as aflatoxin-free. Results also show, however, that the substantial majority does not know how to avoid aflatoxin-contaminated milk. The results indicate a great need for further education and awareness-raising programs throughout the Kenyan dairy value chain, and a potential for market-based solutions to aflatoxin control in milk.

Suggested Citation

  • Mtimet, Nadhem & Walke, Maria & Baker, Derek & Lindahl, Johanna & Hartmann, Monika & Grace, Delia, 2015. "Kenyan Awareness of Aflatoxin: An Analysis of Processed Milk Consumers," 2015 Conference, August 9-14, 2015, Milan, Italy 212504, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae15:212504
    DOI: 10.22004/ag.econ.212504
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    References listed on IDEAS

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    Cited by:

    1. Vroegindewey, Ryan & Richardson, Robert B. & Ortega, David L. & Theriault, Veronique, 2021. "Consumer and retailer preferences for local ingredients in processed foods: Evidence from a stacked choice experiment in an African urban dairy market," Food Policy, Elsevier, vol. 103(C).
    2. Alessandra Galiè & Cathy Rozel Farnworth & Nelly Njiru & Silvia Alonso, 2021. "Intra-Household Handling and Consumption Dynamics of Milk in Peri-Urban Informal Markets in Tanzania and Kenya: A Gender Lens," Sustainability, MDPI, vol. 13(6), pages 1-19, March.

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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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