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Why (not) cooperate? Modelling cognitive determinants of farmers' motivation to join producer groups in Romania


  • Mollers, Judith
  • Traikova, Diana
  • Birhala, Brandusha
  • Wolz, Axel


In Romania, after the breakdown of the communist regime, collective farms were replaced by a large number of small-scale private farms. Although cooperation seems to be a favorable choice for these smallholders, it did not develop so far. This paper explores the factors that determine the intention formation of Romanian fruit and vegetable farmers to join marketing cooperatives in the form of so-called Producer Groups. Our theoretical framework refers to Ajzen’s Theory of Planned Behavior, modelled by a Structural Equation Model. Intention formation is mainly influenced by expectations for better prices and easier access to capital. Perceived family support is another significant factor while confidence in own capabilities and resource endowment do not seem to play an important role. The level of distrust is generally high, but not significant as a driver of the intention to cooperate in PGs.

Suggested Citation

  • Mollers, Judith & Traikova, Diana & Birhala, Brandusha & Wolz, Axel, 2015. "Why (not) cooperate? Modelling cognitive determinants of farmers' motivation to join producer groups in Romania," 2015 Conference, August 9-14, 2015, Milan, Italy 212472, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae15:212472
    DOI: 10.22004/ag.econ.212472

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    References listed on IDEAS

    1. Borbala Balint & Peter Wobst, 2006. "Institutional Factors and Market Participation by Individual Farmers: The Case of Romania," Post-Communist Economies, Taylor & Francis Journals, vol. 18(1), pages 101-121.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Michael L. Cook, 1995. "The Future of U.S. Agricultural Cooperatives: A Neo-Institutional Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1153-1159.
    4. Coltman, Tim & Devinney, Timothy M. & Midgley, David F. & Venaik, Sunil, 2008. "Formative versus reflective measurement models: Two applications of formative measurement," Journal of Business Research, Elsevier, vol. 61(12), pages 1250-1262, December.
    5. Svetlana Golovina & Jerker Nilsson, 2011. "The Russian top-down organised co-operatives - reasons behind the failure," Post-Communist Economies, Taylor & Francis Journals, vol. 23(1), pages 55-67.
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    Cited by:

    1. Milczarek-Andrzejewska, Dominika & Śpiewak, Ruta, 2017. "The resources and channels of influence of farmers’ associations - evidence from Poland," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261268, European Association of Agricultural Economists.
    2. Kennedy O. Pambo & Robert M. Mbeche & Julius J. Okello & George N. Mose & John N. Kinyuru, 2018. "Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(4), pages 885-898, December.

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