IDEAS home Printed from https://ideas.repec.org/p/ags/gewi18/275843.html
   My bibliography  Save this paper

Neuroeconomics In Der Agrarökonomischen Forschung: Eine Status Quo Analyse

Author

Listed:
  • Schukat, S.
  • Heise, H.

Abstract

Die Neuroökonomik fungiert als interdisziplinäre Schnittstelle zwischen den Neuro- und Wirtschaftswissenschaften. Sie verfolgt als zentrales Ziel, menschliches Verhalten in wirt-schaftlichen Entscheidungssituationen auf neuronaler Ebene abzubilden und individuelle Handlungsmotive situativ zu derivieren. Inhalt dieses Beitrags sind Potenziale der Anwen-dung neurowissenschaftlicher Methoden im Kontext agrarökonomischer Forschungsfragen. Weiterhin erfolgen die Vorstellung der gängigsten angewandten Verfahren sowie eine ausge-wählte Darstellung bisheriger Studienergebnisse. Insgesamt etablierte sich die Forschungsdis-ziplin der Neuroökonomie seit der Jahrtausendwende sukzessiv als aktive Wissenschaft. Zu-dem kristallisiert sie sich als potenzieller Lösungsansatz zur Begegnung verschiedener Her-ausforderungen der agrarökonomischen Forschung, bspw. bei der Interpretation diskrepanten Konsumentenverhaltens, heraus. Insgesamt werden dreizehn Studien vorgestellt, die den Handlungsfeldern Neuromarketing und Consumer Neuroscience, zu Deutsch Verbraucherwis-senschaft, zuzuordnen sind. Im Zuge dessen wird demonstriert, dass konkrete Fragestellungen mit Bezug zur Agrarökonomie mittels neurowissenschaftlicher Methoden aus einer neuen Perspektive erfolgreich untersucht werden konnten. Die bisherigen Ergebnisse zeigen, dass sich die Neuroökonomik als Mittel zur Untersuchung zukünftiger Forschungsfragen eignet.

Suggested Citation

  • Schukat, S. & Heise, H., 2018. "Neuroeconomics In Der Agrarökonomischen Forschung: Eine Status Quo Analyse," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275843, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi18:275843
    DOI: 10.22004/ag.econ.275843
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/275843/files/Vortrag_129.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.275843?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Francisco Alex J. & Bruce Amanda S. & Crespi John M. & Lusk Jayson L. & McFadden Brandon & Bruce Jared M. & Aupperle Robin L. & Lim Seung-Lark, 2015. "Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 13(1), pages 113-119, January.
    2. Enax Laura & Weber Bernd, 2015. "Marketing Placebo Effects – From Behavioral Effects to Behavior Change?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 13(1), pages 15-31, January.
    3. Richard H. Thaler, 2000. "From Homo Economicus to Homo Sapiens," Journal of Economic Perspectives, American Economic Association, vol. 14(1), pages 133-141, Winter.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anne Corcos & Yorgos Rizopoulos, 2011. "Is prosocial behavior egocentric? The “invisible hand” of emotions," Post-Print halshs-01968213, HAL.
    2. Söderlind, Paul, 2009. "The C-CAPM without ex post data," Journal of Macroeconomics, Elsevier, vol. 31(4), pages 721-729, December.
    3. Lovric, M. & Kaymak, U. & Spronk, J., 2008. "A Conceptual Model of Investor Behavior," ERIM Report Series Research in Management ERS-2008-030-F&A, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. Chang, Xiaochen & Guo, Songlin & Huang, Junkai, 2022. "Kidnapped mutual funds: Irrational preference of naive investors and fund incentive distortion," International Review of Financial Analysis, Elsevier, vol. 83(C).
    5. Daniels, David P. & Zlatev, Julian J., 2019. "Choice architects reveal a bias toward positivity and certainty," Organizational Behavior and Human Decision Processes, Elsevier, vol. 151(C), pages 132-149.
    6. Ofer H. Azar, 2003. "The implications of tipping for economics and management," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 30(10), pages 1084-1094, October.
    7. Giuseppe Pernagallo & Benedetto Torrisi, 2020. "A theory of information overload applied to perfectly efficient financial markets," Review of Behavioral Finance, Emerald Group Publishing Limited, vol. 14(2), pages 223-236, October.
    8. S³awomir Czech, 2016. "Choice Overload Paradox And Public Policy Design. The Case Of Swedish Pension System," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 11(3), pages 559-584, September.
    9. Cao, Ying (Jessica) & Cranfield, John & Chen, Chen & Widowski, Tina, 2021. "Heterogeneous informational and attitudinal impacts on consumer preferences for eggs from welfare enhanced cage systems," Food Policy, Elsevier, vol. 99(C).
    10. Giovanni B. Ramello & Francesco Silva, 2006. "Appropriating signs and meaning: the elusive economics of trademark," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 15(6), pages 937-963, December.
    11. Hestermann, Nina & Le Yaouanq, Yves, 2018. "It\'s not my Fault! Self-Confidence and Experimentation," Rationality and Competition Discussion Paper Series 124, CRC TRR 190 Rationality and Competition.
    12. Alan Hamlin, 2014. "Reasoning about rules," Constitutional Political Economy, Springer, vol. 25(1), pages 68-87, March.
    13. Fehmi Krasniqi & Hysni Terziu, 2021. "Challenges of Kosovo Micro Businesses," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 7, ejes_v7_i.
    14. Floris Heukelom, 2007. "Who are the Behavioral Economists and what do they say?," Tinbergen Institute Discussion Papers 07-020/1, Tinbergen Institute.
    15. Benito Umana Hermosilla & Juan Cabas Monje & Juan Rodríguez Navarrete & Miguel Villablanca Fuentes, 2015. "Variables explicativas del comportamiento del inversor de multifondos. Un análisis desde la perspectiva de los inversores en el sistema de pensiones chileno," Estudios Gerenciales, Universidad Icesi, April.
    16. Graham, Fred & Isaac, Alan G., 2002. "The behavioral life-cycle theory of consumer behavior: survey evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 48(4), pages 391-401, August.
    17. Ruud Kempener, 2009. "Simulating Personal Carbon Trading: An Agent-Based Model," SPRU Working Paper Series 177, SPRU - Science Policy Research Unit, University of Sussex Business School.
    18. Marzo Giuseppe, 2014. "Commentary on “Accounting for Value” by Stephen Penman," Accounting, Economics, and Law: A Convivium, De Gruyter, vol. 4(2), pages 139-164, July.
    19. P. Köllinger & M. Minniti, 2006. "Not for Lack of Trying: American Entrepreneurship in Black and White," Small Business Economics, Springer, vol. 27(1), pages 59-79, August.
    20. Kverndokk, Snorre & Rose, Adam, 2008. "Equity and Justice in Global Warming Policy," International Review of Environmental and Resource Economics, now publishers, vol. 2(2), pages 135-176, October.

    More about this item

    Keywords

    Agricultural Finance; Financial Economics; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi18:275843. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.