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Roundtable on hotspots in livestock production – A mixed-methods-approach for a better understanding of farmers’ and consumers’ views

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Listed:
  • Rovers, Anja
  • Mergenthaler, Marcus
  • Wildraut, Christiane
  • Sonntag, Winnie Isabel
  • von Meyer-Höfer, Marie
  • Christoph-Schulz, Inken

Abstract

Intensive livestock production systems lose their societal acceptance. This paper reports how farmers and consumers communicated with each other in focus group discussions. For our analysis, a mixed-methodsapproach was chosen. The heterogeneous focus group discussions with farmers and consumers were conducted in Germany. Before and after the discussions, participants assessed critical issues in animal husbandry on a short item battery. Results illustrate that both farmers and consumers have different knowledge, perceptions and visions about livestock production and animal welfare. Some of these differences remained after the discussions. However, there are also topics where a consensus between farmers and consumers could be achieved through the discussions.

Suggested Citation

  • Rovers, Anja & Mergenthaler, Marcus & Wildraut, Christiane & Sonntag, Winnie Isabel & von Meyer-Höfer, Marie & Christoph-Schulz, Inken, 2017. "Roundtable on hotspots in livestock production – A mixed-methods-approach for a better understanding of farmers’ and consumers’ views," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261286, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae17:261286
    DOI: 10.22004/ag.econ.261286
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    References listed on IDEAS

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    1. Christoph-Schulz, Inken & Salamon, Petra & Weible, Daniela, 2015. "What is the benefit of organically-reared dairy cattle? Societal perception towards conventional and organic dairy farming," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(3), pages 1-8, July.
    2. Spiller, A. & Kayser, M. & Böhm, J., 2012. "Unternehmerische Landwirtschaft zwischen Marktanforderungen und gesellschaftlichen Erwartungen in Deutschland...aus Sicht der Forschung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    3. Tonsor, Glynn T. & Olynk, Nicole & Wolf, Christopher, 2009. "Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(3), pages 713-730, December.
    4. Christoph-Schulz, Inken & Salamon, Petra & Weible, Daniela, 2015. "What is the benefit of organically-reared dairy cattle? Societal perception towards conventional and organic dairy farming," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206236, International European Forum on System Dynamics and Innovation in Food Networks.
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