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Increasing the competitiveness through development of an integrated market of agricultural products

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  • Miličić, Vesna
  • Udovč, Andrej

Abstract

In the paper the case of cross-border area of Gorizia in Italy and Nova Gorica, Šempeter-Vrtojba in Slovenia is studied in terms of the development of an integrated market of agricultural products and the supply of services and real assets. Market research includes the analysis of the capacity of local production, the range of local products, and the consumption needs of local products within the study area. The main conclusion is that consumers in first place put the emphasis on the quality of local products and that efficient united selling point for local products needs to be established in order to sufficiently meet consumers’ demand.

Suggested Citation

  • Miličić, Vesna & Udovč, Andrej, 2014. "Increasing the competitiveness through development of an integrated market of agricultural products," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182928, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182928
    DOI: 10.22004/ag.econ.182928
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    References listed on IDEAS

    as
    1. Barthel, Stephan & Isendahl, Christian, 2013. "Urban gardens, agriculture, and water management: Sources of resilience for long-term food security in cities," Ecological Economics, Elsevier, vol. 86(C), pages 224-234.
    2. Vlontzos, G. & Duquenne, M.N., 2014. "Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 148-157.
    3. Brooks, Jonathan, 2014. "Policy coherence and food security: The effects of OECD countries’ agricultural policies," Food Policy, Elsevier, vol. 44(C), pages 88-94.
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