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The Welfare Effects of Brand Portfolio Strategies in the Soft Drink Industry: A Structural Bargaining Approach with Limited Data

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  • Bonnet, Céline
  • Bouamra-Mechemache, Zohra
  • Molina, Hugo

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  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Molina, Hugo, 2016. "The Welfare Effects of Brand Portfolio Strategies in the Soft Drink Industry: A Structural Bargaining Approach with Limited Data," 149th Seminar, October 27-28, 2016, Rennes, France 245168, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa149:245168
    DOI: 10.22004/ag.econ.245168
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