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How can marketing theory be applied to policy design to deliver on sustainable agriculture in England?

Author

Listed:
  • Barns, Sandra A.
  • Willoughby, B.E.
  • Kaine, Geoff
  • Lourey, R.
  • Murdoch, H.

Abstract

Marketing theory was applied to develop a qualitative tool to predict levels of compliance based on involvement with the issue (policy objective) and involvement with the intervention (regulation). Based on an understanding farmer decision-making, the I3 Response Framework can help identify strategies that can strongly influence compliance, providing more efficient targeting of resources for policy. We report on further testing by application to the issue of water quality and the regulations around slurry storage as part of the Nitrate Pollution Prevention Regulations 2008 as applicable to dairy farmers in the Derwent catchment of North Yorkshire, England

Suggested Citation

  • Barns, Sandra A. & Willoughby, B.E. & Kaine, Geoff & Lourey, R. & Murdoch, H., 2009. "How can marketing theory be applied to policy design to deliver on sustainable agriculture in England?," 83rd Annual Conference, March 30-April 1, 2009, Dublin, Ireland 50934, Agricultural Economics Society.
  • Handle: RePEc:ags:aesc09:50934
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    File URL: http://purl.umn.edu/50934
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    References listed on IDEAS

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    1. Carlo Fezzi & Dan Rigby & Ian J. Bateman & David Hadley & Paulette Posen, 2008. "Estimating the range of economic impacts on farms of nutrient leaching reduction policies," Agricultural Economics, International Association of Agricultural Economists, vol. 39(2), pages 197-205, September.
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    Cited by:

    1. Buckley, Cathal, 2012. "Implementation of the EU Nitrates Directive in the Republic of Ireland — A view from the farm," Ecological Economics, Elsevier, vol. 78(C), pages 29-36.

    More about this item

    Keywords

    Policy; I3 Response Framework; involvement; water quality; slurry storage; Nitrogen Vulnerable Zone; regulation; Nitrate Pollution Prevention Regulations 2008; NPPR2008; Agricultural and Food Policy;

    JEL classification:

    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty

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