IDEAS home Printed from
   My bibliography  Save this paper

Web-based surveys and sample frame bias in choice experiment


  • Tait, Peter R.
  • Bicknell, Kathryn
  • Cullen, Ross


Researchers are seeking effective, low cost means of gathering high quality data. Technological advancements offer new avenues for achieving this objective. Web based surveys are relatively common outside the economics discipline however applied non-market valuation practitioners have been slow to adopt this modernisation in survey methodology. The non-random exclusion of individuals from the sample frame is often cited as a major problem with web-based surveying. This paper presents a comparison of data from two choice experiment survey modes, traditional mail-and-return and web-based. The socio-demographic composition of the samples is significantly different for half the variables considered. Poe tests reveal that there are significant differences in wtp for ecological improvements with the web sample having higher mean wtp. There are no differences detected for all other attribute wtp estimates. Poe tests also reveal that there are no differences detected for compensating surplus estimates over 15 scenarios. A pooled model with a dummy variable equal to 1 if respondent uses web mode is specified and is found to be negative and statistically significant at a 1% level.

Suggested Citation

  • Tait, Peter R. & Bicknell, Kathryn & Cullen, Ross, 2009. "Web-based surveys and sample frame bias in choice experiment," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 109594, Australian Agricultural and Resource Economics Society.
  • Handle: RePEc:ags:aare09:109594

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    2. Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank & Silva, Carol & Weimer, David L., 2003. "The Advent of Internet Surveys for Political Research: A Comparison of Telephone and Internet Samples," Political Analysis, Cambridge University Press, vol. 11(01), pages 1-22, December.
    3. Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank C. & Silva, Carol L. & Weimer, David L., 2004. "Information and effort in contingent valuation surveys: application to global climate change using national internet samples," Journal of Environmental Economics and Management, Elsevier, vol. 47(2), pages 331-363, March.
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Glithero, Neryssa J. & Wilson, Paul & Ramsden, Stephen J., 2013. "Prospects for arable farm uptake of Short Rotation Coppice willow and miscanthus in England," Applied Energy, Elsevier, vol. 107(C), pages 209-218.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aare09:109594. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.