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Web-based surveys and sample frame bias in choice experiment

Author

Listed:
  • Tait, Peter R.
  • Bicknell, Kathryn
  • Cullen, Ross

Abstract

Researchers are seeking effective, low cost means of gathering high quality data. Technological advancements offer new avenues for achieving this objective. Web based surveys are relatively common outside the economics discipline however applied non-market valuation practitioners have been slow to adopt this modernisation in survey methodology. The non-random exclusion of individuals from the sample frame is often cited as a major problem with web-based surveying. This paper presents a comparison of data from two choice experiment survey modes, traditional mail-and-return and web-based. The socio-demographic composition of the samples is significantly different for half the variables considered. Poe tests reveal that there are significant differences in wtp for ecological improvements with the web sample having higher mean wtp. There are no differences detected for all other attribute wtp estimates. Poe tests also reveal that there are no differences detected for compensating surplus estimates over 15 scenarios. A pooled model with a dummy variable equal to 1 if respondent uses web mode is specified and is found to be negative and statistically significant at a 1% level.

Suggested Citation

  • Tait, Peter R. & Bicknell, Kathryn & Cullen, Ross, 2009. "Web-based surveys and sample frame bias in choice experiment," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 109594, Australian Agricultural and Resource Economics Society.
  • Handle: RePEc:ags:aare09:109594
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    File URL: http://ageconsearch.umn.edu/record/109594/files/Tait%20etal%202009%20Web-based%20surveys%20and%20sample%20frame%20bias%20in%20a%20choice%20experiment.pdf
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    References listed on IDEAS

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    1. Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank C. & Silva, Carol L. & Weimer, David L., 2004. "Information and effort in contingent valuation surveys: application to global climate change using national internet samples," Journal of Environmental Economics and Management, Elsevier, vol. 47(2), pages 331-363, March.
    2. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    3. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    4. Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank & Silva, Carol & Weimer, David L., 2003. "The Advent of Internet Surveys for Political Research: A Comparison of Telephone and Internet Samples," Political Analysis, Cambridge University Press, vol. 11(01), pages 1-22, December.
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    Cited by:

    1. Glithero, Neryssa J. & Wilson, Paul & Ramsden, Stephen J., 2013. "Prospects for arable farm uptake of Short Rotation Coppice willow and miscanthus in England," Applied Energy, Elsevier, vol. 107(C), pages 209-218.

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