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Advertising Information and Consumer Demand: The Case of Agricultural Commodity Promotion

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  • Kesavan, T.
  • Jensen, H. H.
  • Johnson, S. R.

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  • Kesavan, T. & Jensen, H. H. & Johnson, S. R., "undated". "Advertising Information and Consumer Demand: The Case of Agricultural Commodity Promotion," 1987 Annual Meeting, August 2-5, East Lansing, Michigan 269901, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea87:269901
    DOI: 10.22004/ag.econ.269901
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    References listed on IDEAS

    as
    1. Terry Roe, 1982. "Empirical Estimation and Use of Risk Preference: Discussion," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 64(2), pages 394-396.
    2. Verma, Vinod K, 1980. "A Price Theoretic Approach to the Specification and Estimation of the Sales-Advertising Function," The Journal of Business, University of Chicago Press, vol. 53(3), pages 115-137, July.
    3. McEwen, William J., 1985. "Awareness, Recall And Advertising Effectiveness," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279526, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    4. Pope, Rulon D., 1985. "The Impact Of Information On Consumer Preferences," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279489, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    5. Thomas O. Knight & S. R. Johnson & Robert M. Finley, 1987. "Extension Program Evaluation Using Normative Decision Models," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 69(2), pages 338-348.
    6. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    7. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    8. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69(3), pages 213-213.
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