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Understanding U.S. Consumer Perceptions Regarding Beef Harvested from Cattle with Non-Zoonotic Diseases

Author

Listed:
  • Adabrah-Danquah, Vera
  • Britton, Logan L.
  • Tonsor, Glynn T.
  • Coffey, Brian K.
  • Pendell, Dustin L.

Abstract

This study examines U.S. consumer acceptance of meat from animals affected by foot-and-mouth disease (FMD), a non-zoonotic yet economically significant disease. A January 2025 survey of U.S. residents assessed demographic factors, disease knowledge, neophobia, and trust. Experimental approaches, including discrete choice and best-worst scaling, evaluated willingness to pay for attributes like vaccination status and geographic origin, and acceptance of alternative uses for recovered meat. Results highlight key consumer acceptance barriers, emphasizing strategies for integrating recovered meat into supply chains to reduce waste, mitigate market disruptions, and enhance sustainability. The study provides insights to balance economic recovery, food security, and sustainability in food systems following disruptive animal disease events.

Suggested Citation

  • Adabrah-Danquah, Vera & Britton, Logan L. & Tonsor, Glynn T. & Coffey, Brian K. & Pendell, Dustin L., 2025. "Understanding U.S. Consumer Perceptions Regarding Beef Harvested from Cattle with Non-Zoonotic Diseases," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 361174, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:361174
    DOI: 10.22004/ag.econ.361174
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    References listed on IDEAS

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    3. repec:plo:pone00:0239829 is not listed on IDEAS
    4. Simone Cerroni & Rodolfo M Nayga & Gioacchino Pappalardo & Wei Yang, 2022. "Malleability of food values amid the COVID-19 pandemic," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(2), pages 472-498.
    5. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    6. Schroeder, Ted C. & Pendell, Dustin L. & Sanderson, Michael W. & McReynolds, Sara, 2025. "Economic Impact of Alternative FMD Emergency Vaccination Strategies in the Midwestern United States," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 47(01), January.
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