IDEAS home Printed from https://ideas.repec.org/p/ags/aaea25/360602.html
   My bibliography  Save this paper

From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China

Author

Listed:
  • Yang, Chengji
  • Guo, Hongdong

Abstract

This study evaluates the economic impact of Agricultural Regional Public Brands (ARPBs) using panel data from 2,725 Chinese counties (2000- 2020). A difference-in-differences (DID) approach with fixed effects identifies the causal impact of ARPB adoption. Results show that ARPBs significantly enhance county-level GDP, especially in livestock-oriented regions with stronger industrial linkages. Mechanism analyses reveal that ARPBs promote economic growth by upgrading employment structures, facilitating urban-rural integration, and encouraging agricultural modernization. Regional heterogeneity suggests that eastern and central regions benefit more than western ones, likely due to infrastructure and market access differences. The effects of reducing the urban-rural income gap are limited. These findings provide policy-relevant insights into how place-based branding can promote inclusive rural development.

Suggested Citation

  • Yang, Chengji & Guo, Hongdong, 2025. "From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360602, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:360602
    DOI: 10.22004/ag.econ.360602
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/360602/files/75141_99057_105300_ArticleFrom_Brand_to_Prosperity_The_Impact_of_Agricultural_Regional_Public_Brands_on_Local_Economic_Growth_in_China.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.360602?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea25:360602. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.