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From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China

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  • Yang, Chengji
  • Guo, Hongdong

Abstract

This study evaluates the economic impact of Agricultural Regional Public Brands (ARPBs) using panel data from 2,725 Chinese counties (2000- 2020). A difference-in-differences (DID) approach with fixed effects identifies the causal impact of ARPB adoption. Results show that ARPBs significantly enhance county-level GDP, especially in livestock-oriented regions with stronger industrial linkages. Mechanism analyses reveal that ARPBs promote economic growth by upgrading employment structures, facilitating urban-rural integration, and encouraging agricultural modernization. Regional heterogeneity suggests that eastern and central regions benefit more than western ones, likely due to infrastructure and market access differences. The effects of reducing the urban-rural income gap are limited. These findings provide policy-relevant insights into how place-based branding can promote inclusive rural development.

Suggested Citation

  • Yang, Chengji & Guo, Hongdong, 2025. "From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360602, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:360602
    DOI: 10.22004/ag.econ.360602
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    References listed on IDEAS

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