IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i9p3861-d1388709.html

Can Creating an Agro-Product Regional Public Brand Improve the Ability of Farmers to Sustainably Increase Their Revenue?

Author

Listed:
  • Zhiyan Ma

    (College of Economics and Management, Inner Mongolia Agricultural University, Hohhot 010010, China)

  • Guanghua Qiao

    (College of Economics and Management, Inner Mongolia Agricultural University, Hohhot 010010, China)

Abstract

Through the analysis of various typical cases, this study examines whether the establishment of an agro-product regional public brand (ARPB) can effectively boost the revenue of farmers and increase their share in the supply chain. The findings suggest that an early-stage ARPB can command a price premium for products, yet its overall contribution to farmers’ revenue remains limited due to scale constraints. The premium ability of an ARPB is influenced by product characteristics and sales strategies, underscoring the need to enhance control over terminal sales. Although the revenue of all operators in an ARPB supply chain shows an increase compared to that of a non-ARPB supply chain, the ratios of revenue allocated to farmers diminish. The Shapley value method was utilized to optimize the revenue-sharing in the supply chain, indicating a need to increase the share of revenue for farmers. This optimization necessitates the formation of a community of interests between farmers, processing enterprises, and sellers to facilitate the upstream movement of brand premiums. Furthermore, enhancing the government’s mediation and regulatory functions can provide farmers with more opportunities to partake in brand benefits.

Suggested Citation

  • Zhiyan Ma & Guanghua Qiao, 2024. "Can Creating an Agro-Product Regional Public Brand Improve the Ability of Farmers to Sustainably Increase Their Revenue?," Sustainability, MDPI, vol. 16(9), pages 1-22, May.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:9:p:3861-:d:1388709
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/9/3861/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/9/3861/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    2. Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2013. "Branding and agricultural value chains in developing countries: Insights from Bihar (India)," Food Policy, Elsevier, vol. 38(C), pages 23-34.
    3. Ma, Wanglin & Abdulai, Awudu, 2016. "Does cooperative membership improve household welfare? Evidence from apple farmers in China," Food Policy, Elsevier, vol. 58(C), pages 94-102.
    4. Weber, Jeremy G., 2011. "How much more do growers receive for Fair Trade-organic coffee?," Food Policy, Elsevier, vol. 36(5), pages 678-685.
    5. Le Goffic, Caroline & Zappalaglio, Andrea, 2017. "The Role Played by the US Government in Protecting Geographical Indications," World Development, Elsevier, vol. 98(C), pages 35-44.
    6. Jeffrey Hyde & Kenneth Foster, 2003. "Estimating Dynamic Relationships between Pork Advertising and Revenues," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(2), pages 279-293.
    7. Chunyan Li & Jianmei Gao & Lanqing Ge & Weina Hu & Qi Ban, 2023. "Do Geographical Indication Products Promote the Growth of the Agricultural Economy? An Empirical Study Based on Meta-Analysis," Sustainability, MDPI, vol. 15(19), pages 1-21, October.
    8. Ji Yong Lee & Noppawong Pavasopon & Orachos Napasintuwong & Rodolfo M. Nayga, 2020. "Consumers' Valuation of Geographical Indication‐Labeled Food: The Case of Hom Mali Rice in Bangkok," Asian Economic Journal, East Asian Economic Association, vol. 34(1), pages 79-96, March.
    9. Duan, Wenqi & Jiang, Mingming & Qi, Jianhong, 2024. "Agricultural certification, market access and rural economic growth: Evidence from poverty-stricken counties in China," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 99-114.
    10. Wang He & Min Liu & Chaowen Zuo & Kai Wang, 2023. "Massive Multi-Source Joint Outbound and Benefit Distribution Model Based on Cooperative Game," Energies, MDPI, vol. 16(18), pages 1-19, September.
    11. Cei, Leonardo & Stefani, Gianluca & Defrancesco, Edi & Lombardi, Ginevra Virginia, 2018. "Geographical indications: A first assessment of the impact on rural development in Italian NUTS3 regions," Land Use Policy, Elsevier, vol. 75(C), pages 620-630.
    12. Limon Deb & Yoonsuk Lee & Sang Hyeon Lee, 2020. "Market Integration and Price Transmission in the Vertical Supply Chain of Rice: An Evidence from Bangladesh," Agriculture, MDPI, vol. 10(7), pages 1-21, July.
    13. Miyata, Sachiko & Minot, Nicholas & Hu, Dinghuan, 2009. "Impact of Contract Farming on Income: Linking Small Farmers, Packers, and Supermarkets in China," World Development, Elsevier, vol. 37(11), pages 1781-1790, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nan Chen, 2025. "The Impact of Agricultural Green Development on Farmers’ Income Quality in China," Sustainability, MDPI, vol. 17(18), pages 1-50, September.
    2. Yang, Chengji & Guo, Hongdong, 2025. "From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360602, Agricultural and Applied Economics Association.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guanghao Wu, 2024. "From Soil to Soul: Agro-Product Geographical Indications and the Subjective Well-Being of Rural Residents," Journal of Happiness Studies, Springer, vol. 25(6), pages 1-25, August.
    2. Seneshaw Tamru & Bart Minten, 2023. "Value addition and farmers: Evidence from coffee in Ethiopia," PLOS ONE, Public Library of Science, vol. 18(1), pages 1-21, January.
    3. Watanabe, Mariko, 2016. "Does market upgrading benefit farmers? : market differentiation, contract farming, and professional cooperatives in China's pork processing industry," IDE Discussion Papers 612, Institute of Developing Economies, Japan External Trade Organization(JETRO).
    4. Viet Hoang & Vinh Nguyen, 2023. "Determinants of small farmers' participation in contract farming in developing countries: A study in Vietnam," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 836-853, July.
    5. Aniseh S. Bro & Daniel C. Clay & David L. Ortega & Maria C. Lopez, 2019. "Determinants of adoption of sustainable production practices among smallholder coffee producers in Nicaragua," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(2), pages 895-915, April.
    6. Swinnen, Johan & Kuijpers, Rob, 2020. "Inclusive Value Chains to Accelerate Poverty Reduction in Africa," Jobs Group Papers, Notes, and Guides 31809214, The World Bank.
    7. Ankrah Twumasi, Martinson & Jiang, Yuansheng & Asante, Dennis & Addai, Bismark & Akuamoah-Boateng, Samuel & Fosu, Prince, 2021. "Internet use and farm households food and nutrition security nexus: The case of rural Ghana," Technology in Society, Elsevier, vol. 65(C).
    8. Huma Neupane & Krishna P. Paudel & Qinying He, 2023. "Impact of cooperative membership on market performance of Nepali goat farmers," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(3), pages 805-830, September.
    9. Hisatoshi Hoken & Qun Su, 2018. "Measuring the effect of agricultural cooperatives on household income: Case study of a rice‐producing cooperative in China," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 831-846, October.
    10. Viet Hoang, 2021. "Impact of Contract Farming on Farmers’ Income in the Food Value Chain: A Theoretical Analysis and Empirical Study in Vietnam," Agriculture, MDPI, vol. 11(8), pages 1-16, August.
    11. Kifle T. Sebhatu & Fatemeh Taheri & Tekeste Berhanu & Miet Maertens & Steven Van Passel & Marijke D'Haese, 2021. "Beyond focus: Exploring variability of service provision of agricultural cooperatives," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 92(2), pages 207-231, June.
    12. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    13. Chao Zhang & Ruifa Hu, 2022. "Adoption of Direct Seeding, Yield and Fertilizer Use in Rice Production: Empirical Evidence from China," Agriculture, MDPI, vol. 12(9), pages 1-15, September.
    14. repec:bjc:journl:v:8:y:2021:i:3:p:84-89 is not listed on IDEAS
    15. Wienhold, Karl & Roberts, Peter W., 2025. "Is the rising tide of specialty coffee lifting all boats?," World Development, Elsevier, vol. 195(C).
    16. Hao, Jinghui & Heerink, Nico & Heijman, Wim & Bijman, Jos, "undated". "Cooperatives Membership And Smallholder Farmers’ Welfare - Evidence From Shaanxi And Shandong Provinces, China," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260914, European Association of Agricultural Economists.
    17. Ola, Oreoluwa & Menapace, Luisa, 2020. "A meta-analysis understanding smallholder entry into high-value markets," World Development, Elsevier, vol. 135(C).
    18. Resce, Giuliano & Vaquero-Piñeiro, Cristina, 2022. "Predicting agri-food quality across space: A Machine Learning model for the acknowledgment of Geographical Indications," Food Policy, Elsevier, vol. 112(C).
    19. Adu-Gyamfi Poku & Regina Birner & Saurabh Gupta, 2018. "Making Contract Farming Arrangements Work in Africa’s Bioeconomy: Evidence from Cassava Outgrower Schemes in Ghana," Sustainability, MDPI, vol. 10(5), pages 1-21, May.
    20. Susanne Väth & Michael Kirk, 2014. "Do property rights and contract farming matter for rural development? Evidence from a large-scale investment in Ghana," MAGKS Papers on Economics 201416, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    21. Liu, Jian & Ren, Yanjun & Hong, Yu & Glauben, Thomas & Li, Qiang, 2025. "Does Internet use help to achieve sustainable food consumption? Evidence from rural China," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9, pages 1-10.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:9:p:3861-:d:1388709. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager The email address of this maintainer does not seem to be valid anymore. Please ask MDPI Indexing Manager to update the entry or send us the correct address (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.