On the Development of an Ethical Demand Theory
As an increasing number of consumers shift to demand products on the basis on production practices, animal welfare protocols, human rights initiatives, it is becoming important that we develop new tools for evaluating the decision-making frameworks in the ethical products market place. This paper draws on the behavioral economics and the principal-agent literature to provide a framework for conducting such analyses.
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"Psychology and the Market,"
NBER Working Papers
10203, National Bureau of Economic Research, Inc.
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