Surveying the Feasibility of a Voluntary Beef Checkoff
With the possible elimination of the mandatory beef checkoff, some state are considering a voluntary beef checkoff. This study conducts a choice experiment to estimate the feasibility of a state and nationwide voluntary checkoff. Results indicate that a lower fee and a greater focus on advertising may produce a feasible voluntary checkoff.
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2002 Annual meeting, July 28-31, Long Beach, CA
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