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Relative And Absolute Risk Format In Eliciting Willingness-To-Pay For Beef Irradiation

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  • Rimal, Arbindra
  • Fletcher, Stanley M.
  • McWatters, Kay H.

Abstract

The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show that the WTP was sensitive to the risk formats.

Suggested Citation

  • Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 2000. "Relative And Absolute Risk Format In Eliciting Willingness-To-Pay For Beef Irradiation," 2000 Annual meeting, July 30-August 2, Tampa, FL 21825, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea00:21825
    DOI: 10.22004/ag.econ.21825
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    References listed on IDEAS

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