IDEAS home Printed from https://ideas.repec.org/p/agi/wpaper/02000103.html

Travel Vloggers on TikTok: Their Distribution and Impacts on Regional Tourism Development

Author

Listed:
  • Peng, Xue

Abstract

Anecdotal evidence from multiple cities suggests that short videos boostdestination awareness and subsequently, tourism visitation. TikTok has nowbecome one of the most popular short video platforms and accordingly, hasattracted intensive attention from the tourism industry and scholars querying theimplications. While previous tourism studies have primarily concentrated on theplatform's viewers and user-generated content, studies focused on travel vloggersare scarce, and their roles in tourism development remain understudied. This studyutilizes big data from TikTok in China and employs spatial analysis to investigatethe distribution characteristics and impacts of travel vloggers in regional tourismdevelopment. The spatial analysis methods utilized include Moran's I index andGeodetector. The Moran's I analysis results indicate that cities with a similarnumber of travel vloggers tend to be clustered; however, this tendency is higherwith regard to non-travel-themed vloggers. The Geodetector results reveal thattravel vloggers significantly influence provincial tourist arrivals, demonstratinglarger impacts than conventional variables such as scenic areas, travel agencies,and transport infrastructure. The most crucial factor contributing to the impact oftravel vloggers is their number. This is followed by their productivity in terms ofthe number of videos they upload, which wields a larger impact than the shares orlikes they receive. Within the productivity metric, the cumulative productivity oftravel vloggers from previous years exerts a higher influence than their recentproductivity from the past year. Interestingly, the number of their followers doesnot necessarily impact regional tourist arrivals. These insights can assistpolicymakers and practitioners in leveraging vloggers for regional tourismdevelopment.

Suggested Citation

  • Peng, Xue, 2024. "Travel Vloggers on TikTok: Their Distribution and Impacts on Regional Tourism Development," AGI Working Paper Series 2024-14, Asian Growth Research Institute.
    • Handle: RePEc:agi:wpaper:02000103
    as

    Download full text from publisher

    File URL: https://agi.repo.nii.ac.jp/records/2000103
    Download Restriction: no
    File URL: https://agi.repo.nii.ac.jp/record/2000103/files/WP2024-14.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ma, Tao & Hong, Tao & Zhang, Haozhe, 2015. "Tourism spatial spillover effects and urban economic growth," Journal of Business Research, Elsevier, vol. 68(1), pages 74-80.
    2. Simplice Asongu & Nicholas M. Odhiambo, 2019. "Tourism and social media in the world: an empirical investigation," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 46(7), pages 1319-1331, November.
    3. João Romão & Hisamitsu Saito, 2017. "A spatial analysis on the determinants of tourism performance in Japanese Prefectures," Asia-Pacific Journal of Regional Science, Springer, vol. 1(1), pages 243-264, April.
    4. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    2. repec:afa:wpaper:aesri-2021-08 is not listed on IDEAS
    3. Nyanga Takupiwa, 2022. "The Role of Social Media in Enhancing the Activities of SMEs: Case Study in Gwanda Town," Timisoara Journal of Economics and Business, Sciendo, vol. 15(1), pages 23-34.
    4. Ngassam, Sylvain B. & Asongu, Simplice A. & Ngueuleweu, Gildas Tiwang, 2024. "Social media and the fragility of Africa," Information Economics and Policy, Elsevier, vol. 69(C).
    5. Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
    6. Eyal ECKHAUS, 2017. "Towards Tourism Business Change," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(3), pages 274-286, July.
    7. Simplice A. Asongu & Stella-Maris I. Orim & Rexon T. Nting, 2019. "Terrorism and Social Media: Global Evidence," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 22(3), pages 208-228, July.
    8. Asongu, Simplice & Odhiambo, Nicholas, 2020. "Social Media and Inclusive Human Development in Africa," MPRA Paper 103149, University Library of Munich, Germany.
    9. Odhiambo, Nicholas M & Saungweme, Talknice, 2021. "Does international tourism spur international trade in SSA countries? A dynamic panel data analysis," Working Papers 28345, University of South Africa, Department of Economics.
    10. Fan, Rui & Xu, Ke & Zhao, Jichang, 2018. "An agent-based model for emotion contagion and competition in online social media," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 495(C), pages 245-259.
    11. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
    12. Schmidt, Christoph G. & Wuttke, David A. & Heese, H. Sebastian & Wagner, Stephan M., 2023. "Antecedents of public reactions to supply chain glitches," International Journal of Production Economics, Elsevier, vol. 259(C).
    13. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    14. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade In Ssa Countries? A Dynamic Panel Data Analysis," Working Papers AESRI07, African Economic and Social Research Institute (AESRI).
    15. Molina, Arturo & Fernández, Alejandra C. & Gómez, Mar & Aranda, Evangelina, 2017. "Differences in the city branding of European capitals based on online vs. offline sources of information," Tourism Management, Elsevier, vol. 58(C), pages 28-39.
    16. Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
    17. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    18. Hassan Danaeefard & Ali Farazmand & Akram Dastyari, 2023. "The Iranian Coronavirus Pandemic (COVID-9) Crisismanship: Understanding the Contributions of National Culture, Media, Technology and Economic System," Public Organization Review, Springer, vol. 23(4), pages 1661-1682, December.
    19. Richey, Michelle & Ravishankar, M.N., 2019. "The role of frames and cultural toolkits in establishing new connections for social media innovation," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 325-333.
    20. Jamal El-Den & Pratap Adikhari & Pratap Adikhari, 2017. "Social media in the service of social entrepreneurship: Identifying factors for better services," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 3(2), pages 105-114.
    21. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agi:wpaper:02000103. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/icseajp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.