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Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page

Author

Listed:
  • Asongu Acha-Anyi

    (University of South Africa, Pretoria, South Africa)

  • Paul N. Acha-Anyi

    (Walter Sisulu University, South Africa)

  • Simplice A. Asongu

    (Yaoundé, Cameroon)

  • Vanessa Tchamyou

    (Yaoundé, Cameroon)

Abstract

Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa‘s Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. An in-depth visual analysis of TB Proof South Africa’s Facebook page was carried out over a five-month period (from 1 February to 30 June 2017). The analysis of TB Proof South Africa‘s Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Suggested Citation

  • Asongu Acha-Anyi & Paul N. Acha-Anyi & Simplice A. Asongu & Vanessa Tchamyou, 2020. "Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page," Working Papers of the African Governance and Development Institute. 20/065, African Governance and Development Institute..
    • Handle: RePEc:agd:wpaper:20/065
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    References listed on IDEAS

    as
    1. Simplice A. Asongu & Nicholas M. Odhiambo, 2020. "Social Media and Inclusive Human Development in Africa," Journal of Africa SEER Centre(ASC) 20/007, Africa SEER Centre(ASC).
    2. Hargreaves, J.R. & Boccia, D. & Evans, C.A. & Adato, M. & Petticrew, M. & Porter, J.D., 2011. "The social determinants of tuberculosis: from evidence to action," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 654-662.
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    Cited by:

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    JEL classification:

    • I00 - Health, Education, and Welfare - - General - - - General
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa

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