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Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page

Author

Listed:
  • Asongu Acha-Anyi

    (Pretoria, South Africa)

  • Paul N. Acha-Anyi

    (Walter Sisulu University, South Africa)

  • Simplice A. Asongu

    (Yaoundé, Cameroon)

  • Vanessa Tchamyou

    (Yaoundé, Cameroon)

Abstract

Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa‘s Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. An in-depth visual analysis of TB Proof South Africa’s Facebook page was carried out over a five-month period (from 1 February to 30 June 2017). The analysis of TB Proof South Africa‘s Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Suggested Citation

  • Asongu Acha-Anyi & Paul N. Acha-Anyi & Simplice A. Asongu & Vanessa Tchamyou, 2020. "Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page," Research Africa Network Working Papers 20/065, Research Africa Network (RAN).
    • Handle: RePEc:abh:wpaper:20/065
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    References listed on IDEAS

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    1. Hargreaves, J.R. & Boccia, D. & Evans, C.A. & Adato, M. & Petticrew, M. & Porter, J.D., 2011. "The social determinants of tuberculosis: from evidence to action," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 654-662.
    2. Simplice Asongu & Nicholas M. Odhiambo, 2019. "Tourism and social media in the world: an empirical investigation," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 46(7), pages 1319-1331, November.
    3. Sebsibe Tadesse, 2016. "Stigma against Tuberculosis Patients in Addis Ababa, Ethiopia," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-11, April.
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