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Mobile Business Intelligence: Allocation of Mobile Workers for Competitive Information Gathering

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017

Author

Listed:
  • Barkai, Ofer
  • Harison, Elad

Abstract

The access to real-time and updated data, in particular information about the position of firms and their competitors in the market, has become the top priority of organizations worldwide. The dynamic and rapidly changing business environment and the increasingly intensive competition suggest that companies require ongoing monitoring of the market, the behaviour and preferences of their customers and their competitors. Frequently updated information enables the firm to proactively, rather than reactively, act towards its competitors and clientele. The paper proposes and analyzes various methodologies and frameworks that employ the mobile labour of firms (such as technicians and maintenance personnel) for gathering information on the premises of clients and their surrounding neighbourhood. As mobile workers already gain access to the client and insights about the product or the service provided by their firm, they can broaden the scope of information gathered from her. The data streams continuously provided by mobile workers require IT infrastructure for transferring, structuring and processing this information to enrich managers and strategic decision makers within the firm with up-to-date, real world insights. The study presents the methodology and proposes different IT architectures that can support the implementation of mobile intelligence gathering in a variety of organizations.

Suggested Citation

  • Barkai, Ofer & Harison, Elad, 2017. "Mobile Business Intelligence: Allocation of Mobile Workers for Competitive Information Gathering," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 240-245, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr17:183781
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    References listed on IDEAS

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    1. Elad Harison, 2012. "Critical Success Factors of Business Intelligence System Implementations: Evidence from the Energy Sector," International Journal of Enterprise Information Systems (IJEIS), IGI Global Scientific Publishing, vol. 8(2), pages 1-13, April.
    2. Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
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    More about this item

    Keywords

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    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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