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The Factors Influencing Purchase Intention during Livestream Shopping

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  • Preedee Ruckwatin

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  • Preedee Ruckwatin, 2024. "The Factors Influencing Purchase Intention during Livestream Shopping," MakeLearn 2024: Artificial Intelligence for Human-Technologies-Economy Sustainable Development,, ToKnowPress.
    • Handle: RePEc:tkp:mklp24:42
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    References listed on IDEAS

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    1. Anderson, Kelley C. & Knight, Dee K. & Pookulangara, Sanjukta & Josiam, Bharath, 2014. "Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 773-779.
    2. Ata Allah Taleizadeh & Shima Rezvan-Beydokhti & Leopoldo Eduardo Cárdenas-Barrón, 2018. "Joint determination of the optimal selling price, refund policy and quality level for complementary products in online purchasing," European Journal of Industrial Engineering, Inderscience Enterprises Ltd, vol. 12(3), pages 332-363.
    3. Swan, John E. & Bowers, Michael R. & Richardson, Lynne D., 1999. "Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature," Journal of Business Research, Elsevier, vol. 44(2), pages 93-107, February.
    4. Souiden, Nizar & Chaouali, Walid & Baccouche, Mona, 2019. "Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 116-132.
    5. Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
    6. Earth Chandrruangphen & Nuttapol Assarut & Sukree Sinthupinyo, 2022. "The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2034238-203, December.
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