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The Place of the Business Models as a Part of the Innovation Process

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  • Ildikó Kertai-Kiss

    (Óbuda University)

Abstract

Business models have been studied on a large scale throughout academia and industry - partly for their indisputable importance for the adoption of technological innovation, but also for their intangible nature. But there still is room for speculation on the place business models occupy in the innovation process. On the one hand projects need to be doscussed with a perspective on Return on Investment (ROI), on the other hand, a business model perspective might hinder innovations that first seem unlikely to return profits in the nearby futre, but become highly successful over time (e.g. Facebook). This paper is dedicated to the question when is the right moment to define the business model. We give a brief overview of theoretical pillars of innovation and then suggest a comprehensive process comprising business modelling as a part of the idea acceptance phase in the innovation process.

Suggested Citation

  • Ildikó Kertai-Kiss, 2015. "The Place of the Business Models as a Part of the Innovation Process," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2015),, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:meb015:135-142
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    File URL: http://kgk.uni-obuda.hu/sites/default/files/10_Ruseva.pdf
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    References listed on IDEAS

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    1. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 529-555, June.
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