Random Walk Models of Advertizing Their Diffusion Approximation and Hypothesis Testing
In: Annals of Economic and Social Measurement, Volume 4, number 2
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- Kamien, Morton I. & Schwartz, Nancy L. & Roberts, Donald John, 1973. "Exclusion, externalities, and public goods," Journal of Public Economics, Elsevier, pages 217-230.
- Kneese, Allen V, 1971. "Environmental Pollution: Economics and Policy," American Economic Review, American Economic Association, pages 153-166.
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- Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
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