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Song Yao

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Personal Details

First Name:Song
Middle Name:
Last Name:Yao
Suffix:
RePEc Short-ID:pya252
Email:
Homepage:http://songyao.googlepages.com
Postal Address:
Phone:
Location: Evanston, Illinois (United States)
Homepage: http://www.kellogg.northwestern.edu/
Email:
Phone: 847-491-3300
Fax:
Postal: 2001 Sheridan Rd, Evanston, IL 60208
Handle: RePEc:edi:kgsnwus (more details at EDIRC)
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  1. Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
  1. Song Yao & Carl F. Mela, 2008. "Online Auction Demand," Marketing Science, INFORMS, vol. 27(5), pages 861-885, 09-10.
1 paper by this author was announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-MKT: Marketing (1) 2008-10-21. Author is listed

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