Kellogg Graduate School of Management Evanston, Illinois (United States)
2001 Sheridan Rd, Evanston, IL 60208
RePEc:edi:kgsnwus (more details at EDIRC)
Research outputJump to: Working papers Articles
- Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
CitationsMany of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.
- Song Yao & Carl F. Mela, 2008.
"A Dynamic Model of Sponsored Search Advertising,"
08-16, NET Institute, revised Sep 2008.
- Cédric Argenton & Jens Prüfer, 2012.
"Search Engine Competition With Network Externalities,"
Journal of Competition Law and Economics,
Oxford University Press, vol. 8(1), pages 73-105.
- Argenton, C. & Prüfer, J., 2012. "Search engine competition with network externalities," Other publications TiSEM c76d07b9-7d86-42c4-9b47-c, Tilburg University, School of Economics and Management.
- Tom Blake & Chris Nosko & Steven Tadelis, 2014.
"Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,"
NBER Working Papers
20171, National Bureau of Economic Research, Inc.
- Thomas Blake & Chris Nosko & Steven Tadelis, 2015. "Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Experiment," Econometrica, Econometric Society, vol. 83, pages 155-174, January.
- Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
- Weijia (Daisy) Dai & Michael Luca, 2016. "Effectiveness of Paid Search Advertising: Experimental Evidence," Harvard Business School Working Papers 17-025, Harvard Business School.
- Cédric Argenton & Jens Prüfer, 2012. "Search Engine Competition With Network Externalities," Journal of Competition Law and Economics, Oxford University Press, vol. 8(1), pages 73-105.
- Song Yao & Carl F. Mela, 2008.
"Online Auction Demand,"
INFORMS, vol. 27(5), pages 861-885, 09-10.
- Haruvy, Ernan & Popkowski Leszczyc, Peter T.L., 2016. "Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions," Journal of Retailing, Elsevier, vol. 92(1), pages 96-108.
- Jason Shachat, 2009.
"Procuring Commodities: First Price Sealed Bid or English Auction?,"
0901, Xiamen Unversity, The Wang Yanan Institute for Studies in Economics, Finance and Economics Experimental Laboratory, revised 26 Apr 2010.
- Jason Shachat, 2013. "Procuring Commodities: First Price Sealed Bid or English Auction?," WISE Working Papers 2013-10-14, Wang Yanan Institute for Studies in Economics (WISE), Xiamen University.
- Jason Shachat & Lijia Wei, 2012. "Procuring Commodities: First-Price Sealed-Bid or English Auctions?," Marketing Science, INFORMS, vol. 31(2), pages 317-333, March.
- Leeflang, Peter, 2011. "Paving the way for “distinguished marketing”," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 76-88.
- Jiang, Yuanchun & Shang, Jennifer & Liu, Yezheng & May, Jerrold, 2015. "Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation," International Journal of Production Economics, Elsevier, vol. 167(C), pages 257-270.
- S. Sriram & Puneet Manchanda & Mercedes Bravo & Junhong Chu & Liye Ma & Minjae Song & Scott Shriver & Upender Subramanian, 2015. "Platforms: a multiplicity of research opportunities," Marketing Letters, Springer, vol. 26(2), pages 141-152, June.
- Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao, 2014. "How do firms make money selling digital goods online?," Marketing Letters, Springer, vol. 25(3), pages 331-341, September.
- Ronald Peeters & Martin Strobel & Dries Vermeulen & Markus Walzl, 2016. "The Impact of the Irrelevant: Temporary Buy-Options and Bidding Behavior in Auctions," Games, MDPI, Open Access Journal, vol. 7(1), pages 1-19, March.
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