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Chandan Parsad

Personal Details

First Name:Chandan
Middle Name:
Last Name:Parsad
Suffix:
RePEc Short-ID:ppa1343

Affiliation

Rajagiri Business School

Kochi, India
https://rajagiribusinessschool.com/
RePEc:edi:rbskoin (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
  2. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
  3. Sanjeev Prashar & Chandan Parsad & T. Sai Vijay, 2015. "Factors prompting impulse buying behaviour - study among shoppers in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 219-244.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.

    Cited by:

    1. Constanza Cespedes-Dominguez & Cristobal Fernandez-Robin & Scott McCoy, 2021. "The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues," Sustainability, MDPI, Open Access Journal, vol. 13(8), pages 1-17, April.

  2. Sanjeev Prashar & Chandan Parsad & T. Sai Vijay, 2015. "Factors prompting impulse buying behaviour - study among shoppers in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 219-244.

    Cited by:

    1. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.

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