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Bruce A. Huhmann

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Personal Details

First Name:Bruce
Middle Name:A.
Last Name:Huhmann
RePEc Short-ID:phu192
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  1. Huhmann, Bruce A. & Franke, George R. & Mothersbaugh, David L., 2012. "Print advertising: Executional factors and the RPB Grid," Journal of Business Research, Elsevier, vol. 65(6), pages 849-854.
  2. McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A., 2011. "Effects of age, need for cognition, and affective intensity on advertising effectiveness," Journal of Business Research, Elsevier, vol. 64(1), pages 12-17, January.
  3. Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R, 2002. " Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, Oxford University Press, vol. 28(4), pages 589-602, March.

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