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Bram P.J. Foubert

Personal Details

First Name:Bram
Middle Name:P.J.
Last Name:Foubert
Suffix:
RePEc Short-ID:pfo166
[This author has chosen not to make the email address public]

Affiliation

(in no particular order)

Graduate School of Business and Economics (GSBE)
School of Business and Economics
Maastricht University

Maastricht, Netherlands
http://www.maastrichtuniversity.nl/SBE

+31 (0)43 38 83 830

P.O. Box 616, 6200 MD Maastricht
RePEc:edi:meteonl (more details at EDIRC)

School of Business and Economics
Maastricht University

Maastricht, Netherlands
http://www.maastrichtuniversity.nl/sbe



Postbus 616, 6200 MD Maaastricht
RePEc:edi:femaanl (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Datta, H. & Foubert, B. & van Heerde, H.J., 2015. "The challenge of retaining customers acquired with free trials," Other publications TiSEM 7bc7f195-f655-43cd-9232-7, Tilburg University, School of Economics and Management.
  2. FOUBERT, Bram, 1999. "Product bundling : Theory and application," Working Papers 1999027, University of Antwerp, Faculty of Applied Economics.

Articles

  1. Bram Foubert & Els Gijsbrechts, 2016. "Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption," Marketing Science, INFORMS, vol. 35(5), pages 810-826, September.
  2. Foubert, Bram & Gijsbrechts, Els, 2010. "Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions," European Journal of Operational Research, Elsevier, vol. 202(3), pages 880-892, May.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Datta, H. & Foubert, B. & van Heerde, H.J., 2015. "The challenge of retaining customers acquired with free trials," Other publications TiSEM 7bc7f195-f655-43cd-9232-7, Tilburg University, School of Economics and Management.

    Cited by:

    1. Ascarza, & Neslin, & Netzer, & Lemmens, Aurélie, 2017. "In pursuit of enhanced customer retention management : Review, key issues, and future directions," Other publications TiSEM 28a90d28-6daf-42f1-bd8e-e, Tilburg University, School of Economics and Management.

Articles

  1. Bram Foubert & Els Gijsbrechts, 2016. "Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption," Marketing Science, INFORMS, vol. 35(5), pages 810-826, September.

    Cited by:

    1. v. Wangenheim, Florian & Wünderlich, Nancy V. & Schumann, Jan H., 2017. "Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts," Journal of Business Research, Elsevier, vol. 79(C), pages 181-188.

  2. Foubert, Bram & Gijsbrechts, Els, 2010. "Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions," European Journal of Operational Research, Elsevier, vol. 202(3), pages 880-892, May.

    Cited by:

    1. Guyt, Jonne, 2015. "Consumer choice models on the effect of promotions in retailing," Other publications TiSEM c310f652-d725-4764-aac7-b, Tilburg University, School of Economics and Management.

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