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Evaluating Behavior Change in International Development Operations

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  • Ann Elizabeth Flanagan
  • Jeffery Clark Tanner

Abstract

The Independent Evaluation Group (IEG) has established three Strategic Engagement Areas (SEAs) around which it has organized its work program. One of those SEAs is Sustained Service Delivery for the Poor. This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG evaluations. The paper outlines the economic and psychosocial theories that have led to an array of frameworks for helping policy makers design behaviorally conscious interventions. After establishing criteria for an evaluative behavior change framework suitable for World Bank projects and finding that none of the existing frameworks fits that set of criteria, this paper proposes a new framework, CrI2SP, which categorizes elements of World Bank projects, and introduces an evaluative framework for capturing the degree to which behavioral considerations have been integrated into World Bank projects.

Suggested Citation

  • Ann Elizabeth Flanagan & Jeffery Clark Tanner, 2016. "Evaluating Behavior Change in International Development Operations," World Bank Publications - Books, The World Bank Group, number 25872.
    • Handle: RePEc:wbk:wbpubs:25872
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    References listed on IDEAS

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    1. Abhijit Banerjee & Sendhil Mullainathan, 2010. "The Shape of Temptation: Implications for the Economic Lives of the Poor," Working Papers id:2484, eSocialSciences.
    2. Robert Jensen & Emily Oster, 2009. "The Power of TV: Cable Television and Women's Status in India," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 124(3), pages 1057-1094.
    3. Linda G. Morra Imas & Ray C. Rist, 2009. "The Road to Results : Designing and Conducting Effective Development Evaluations," World Bank Publications - Books, The World Bank Group, number 2699, October.
    4. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    5. Chase, Claire & Do, Quy-Toan, 2012. "Handwashing behavior change at scale : evidence from a randomized evaluation in Vietnam," Policy Research Working Paper Series 6207, The World Bank.
    6. Hoff, Karla & Stiglitz, Joseph E., 2016. "Striving for balance in economics: Towards a theory of the social determination of behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 126(PB), pages 25-57.
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