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Cashierless Stores – the New Way to the Customer?

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  • Schögel, Marcus
  • Lienhard, Severin

Abstract

The check-out process is one of the biggest pain points in shopping. While Apple is the pioneer in cashierless shopping, several other corporations have initiated first concepts during the last months. Innovative, IoT-driven businesses like Amazon Go or Avec Box are trying to improve the process. The recently established concepts vary and a deeper understanding of the underlying functionality is still missing. Our qualitative desk research and store visits give a first overview of the design dimensions, challenges and opportunities for cashierless stores.

Suggested Citation

  • Schögel, Marcus & Lienhard, Severin, 2020. "Cashierless Stores – the New Way to the Customer?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(1), pages 38-47.
    • Handle: RePEc:zbw:hsgmrs:276071
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