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Understanding popular support for market-restrictive housing regulation: A study of folk-economic reasoning in Germany

Author

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  • Jauernig, Johanna
  • Philipp, Christin
  • Pies, Ingo
  • Uhl, Matthias

Abstract

This paper examines how market context and supply-side market actors are associated with popular support for market-restrictive housing regulation in Germany. Using a quota-based vignette survey, we compare rental and sales contexts and private owners and real estate companies as supply-side actors. Preferences for market-restrictive housing regulation aimed at protecting the demand side of the market are stronger in rental than in sales contexts and stronger when the actor is framed as a real estate company rather than a private owner.Perceived power asymmetry and supply skepticism show related but more differentiated patterns, whereas zero-sum thinking is widespread but comparatively insensitive to the experimental frames. By focusing on Germany as a rental-oriented, regulation-heavy housing market, the study extends the predominantly U.S.-focused literature on housing-related folk-economic reasoning and clarifies which associations are especially salient under recurring rental dependence. From a business-economics perspective, the findings show how public moral-economic reasoning may matter indirectly for firms by strengthening political demand for market restrictions in a highly salient sector.

Suggested Citation

  • Jauernig, Johanna & Philipp, Christin & Pies, Ingo & Uhl, Matthias, 2026. "Understanding popular support for market-restrictive housing regulation: A study of folk-economic reasoning in Germany," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 96(6), pages 815-846.
    • Handle: RePEc:zbw:espost:343030
    DOI: 10.1007/s11573-026-01269-8
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    References listed on IDEAS

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    4. Aaker, Jennifer & Vohs, Kathleen D. & Mogilner, Cassie, 2010. "Non-profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Research Papers 2047, Stanford University, Graduate School of Business.
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    Keywords

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    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • R31 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Housing Supply and Markets

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