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Societal value creation through digital technologies: Insights from stakeholder collaborations of Ukrainian agroholdings

Author

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  • Kovalova, Maryna
  • Valentinov, Vladislav
  • Gagalyuk, Taras

Abstract

This paper examines the rapid adoption of digital technologies by Ukrainian agroholdings, highlighting the transformative potential of agrifood digitainability, where digital innovation and sustainability intersect within agricultural practices through diverse stakeholder collaborations. We introduce a conceptual framework that categorizes firm-stakeholder interactions across two dimensions — primary versus secondary stakeholders and value creation versus legitimacy — capturing the complexity of these engagements. This framework redefines the concept of societal value creation, particularly emphasizing stakeholders traditionally classified as “secondary” within stakeholder theory. Our empirical analysis reveals that collaborations with both primary and secondary stakeholders generate significant social and environmental benefits, repositioning secondary stakeholders as active contributors to firm value creation. We argue that by treating secondary stakeholders as co-creators of societal value, agrifood firms can harness digital technologies to achieve both competitive advantage and enhanced legitimacy within their stakeholder environment.

Suggested Citation

  • Kovalova, Maryna & Valentinov, Vladislav & Gagalyuk, Taras, 2025. "Societal value creation through digital technologies: Insights from stakeholder collaborations of Ukrainian agroholdings," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 28(3), pages 580-598.
    • Handle: RePEc:zbw:espost:323754
    DOI: 10.22434/ifamr.1277
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    References listed on IDEAS

    as
    1. Vladislav Valentinov & Steffen Roth, 2024. "Relationality in transaction cost economics and stakeholder theory: A new conceptual framework," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 33(3), pages 535-546, July.
    2. Valentinov, Vladislav & Iliopoulos, Constantine, 2024. "The idea of adaptation in transaction cost economics: an application to stakeholder theory," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(3), pages 473-495.
    3. Roulet, Thomas J. & Bothello, Joel, 2022. "Tackling Grand Challenges beyond Dyads and Networks: Developing a Stakeholder Systems View Using the Metaphor of Ballet," Business Ethics Quarterly, Cambridge University Press, vol. 32(4), pages 573-603, October.
    4. Sergiy D. Dmytriyev & R. Edward Freeman & Jacob Hörisch, 2021. "The Relationship between Stakeholder Theory and Corporate Social Responsibility: Differences, Similarities, and Implications for Social Issues in Management," Journal of Management Studies, Wiley Blackwell, vol. 58(6), pages 1441-1470, September.
    5. Valentinov, Vladislav & Roth, Steffen, 2024. "Relationality in transaction cost economics and stakeholder theory: A new conceptual framework," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 33(3), pages 535-546.
    6. R. Freeman & Kirsten Martin & Bidhan Parmar, 2007. "Stakeholder Capitalism," Journal of Business Ethics, Springer, vol. 74(4), pages 303-314, September.
    7. Shivam Gupta & Mahsa Motlagh & Jakob Rhyner, 2020. "The Digitalization Sustainability Matrix: A Participatory Research Tool for Investigating Digitainability," Sustainability, MDPI, vol. 12(21), pages 1-27, November.
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    Keywords

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    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • P2 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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