IDEAS home Printed from https://ideas.repec.org/a/zag/market/v37y2025i1p9-32.html
   My bibliography  Save this article

Shopping on a Social Planet: The Mediating Role of Trust

Author

Listed:
  • Wan Rasyidah Wan Nawang

    (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia)

  • Intan Fatimah Anwar

    (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia)

  • Amalina Mursidi

    (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia)

  • Najwa Mohd Najibd

    (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia)

  • Raja Azhan Raja Mamat

    (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia)

Abstract

Purpose – The purpose of this study is to investigate the factors that influence social commerce (s-commerce) shopping intention employing the Theory of Planned Behavior (TPB). The determinants such social influence, electronic word of mouth (eWOM), and trust on the intention, and social influence and eWOM on trust, as well as the role of trust as a mediator, are examined. Design/Methodology/Approach – This study makes use of a dataset containing 233 responses from an online survey, selected through non-probability sampling. The partial least squares structural equation modelling (PLS-SEM) with SmartPLS 4.0 was employed to analyze the data and confirm the hypotheses proposed. Findings and implications – The findings demonstrated empirically that social influence and eWOM significantly contribute to enhancing s-commerce shopping intention. Social influence and eWOM were also found to significantly influence trust. Also, trust was revealed to successfully mediate the association between social influence and intention, as well as between eWOM and intention. Limitation – The study focuses on shopping intentions in s-commerce but lacks an assessment of actual purchasing behavior, suggesting future research should explore the correlation between these intentions and actual shopping behavior. Originality – The study substantiated the extension of the TPB framework by enhancing its predictive power in predicting consumer shopping intentions in s-commerce.

Suggested Citation

  • Wan Rasyidah Wan Nawang & Intan Fatimah Anwar & Amalina Mursidi & Najwa Mohd Najibd & Raja Azhan Raja Mamat, 2025. "Shopping on a Social Planet: The Mediating Role of Trust," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 37(1), pages 9-32.
    • Handle: RePEc:zag:market:v:37:y:2025:i:1:p:9-32
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/file/481849
    Download Restriction: None
    ---><---

    References listed on IDEAS

    as
    1. Chetna Kudeshia & Amresh Kumar, 2017. "Social eWOM: does it affect the brand attitude and purchase intention of brands?," Management Research Review, Emerald Group Publishing Limited, vol. 40(3), pages 310-330, March.
    2. Chetna Kudeshia & Amresh Kumar, 2017. "Social eWOM: does it affect the brand attitude and purchase intention of brands?," Management Research Review, Emerald Group Publishing Limited, vol. 40(3), pages 310-330, March.
    3. Albanna, Hanaa & Alalwan, Ali Abdallah & Al-Emran, Mostafa, 2022. "An integrated model for using social media applications in non-profit organizations," International Journal of Information Management, Elsevier, vol. 63(C).
    4. repec:plo:pone00:0078433 is not listed on IDEAS
    5. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
    6. Mahdi Shadkam & James O’Hara, 2013. "Social Commerce Dimensions: The Potential Leverage for Marketers," Journal of Internet Banking and Commerce, Nahum Goldmann, vol. 18(1), pages 01-14.
    7. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    8. Abdulrahman Andijani & Kyeong Kang, 2022. "Social Commerce Acceptance after Post COVID-19 Pandemic in Saudi Women Customers: A Multi-Group Analysis of Customer Age," Sustainability, MDPI, vol. 14(16), pages 1-19, August.
    9. A. Devisakti & T. Ramayah, 2019. "E-Learning Usage Outcomes among University Learners: A Pilot Study," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 6(3), pages 149-155.
    10. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    11. Lai-Ying Leong & Teck-Soon Hew & Keng-Boon Ooi & Bhimaraya Metri & Yogesh K. Dwivedi, 2023. "Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach," Information Systems Frontiers, Springer, vol. 25(5), pages 1847-1879, October.
    12. Laradi, Sofiane & Alrawad, Mahmaod & Lutfi, Abdalwali & Agag, Gomaa, 2024. "Understanding factors affecting social commerce purchase behavior: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    13. Bhuvanesh Kumar Sharma & Sunil Mishra & Vinay Nandre, 2022. "Theory of planned behaviour extension in adoption of social media for online shopping in India," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 27(3), pages 330-351.
    14. Ahmad, Shimi Naurin & Laroche, Michel, 2017. "Analyzing electronic word of mouth: A social commerce construct," International Journal of Information Management, Elsevier, vol. 37(3), pages 202-213.
    15. Halder, Pradipta & Pietarinen, Janne & Havu-Nuutinen, Sari & Pöllänen, Sinikka & Pelkonen, Paavo, 2016. "The Theory of Planned Behavior model and students' intentions to use bioenergy: A cross-cultural perspective," Renewable Energy, Elsevier, vol. 89(C), pages 627-635.
    16. A. Devisakti & T. Ramayah, 2019. "E-Learning Usage Outcomes among University Learners: A Pilot Study," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 6(3), pages 149-155.
    17. Wen-Kuei Wu & Shu-Chin Huang & Hsiao-Chung Wu & Maw-Liann Shyu, 2021. "The Effects of the Social Influence Approach on Swift Guanxi, Trust and Repurchase Intention When Considering Buyer Dependence," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    18. Arnd Vomberg & Martin Klarmann, 2022. "Crafting Survey Research: A Systematic Process for Conducting Survey Research," Springer Books, in: Christian Homburg & Martin Klarmann & Arnd Vomberg (ed.), Handbook of Market Research, pages 67-119, Springer.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023. "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    3. Hoang Thi Phuong Thao & Nguyen Le Thai Hoa, 2018. "Impact of online social media on consumers’ purchasing intention via social network sites," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 8(1), pages 19-36.
    4. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
    5. Dong, Xueyan & Wang, Tienan, 2018. "Social tie formation in Chinese online social commerce: The role of IT affordances," International Journal of Information Management, Elsevier, vol. 42(C), pages 49-64.
    6. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    7. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
    8. Kumar, Sanjeev & Rajaguru, Rajesh & Yang, Lin, 2024. "Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    9. Florina-Gabriela Mitu & Marius Bota, 2022. "Exploring Mental Health In Romania From Economic Point Of View And Employees’ Perception," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    10. Tuncer, Ilhami, 2021. "The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm," Technology in Society, Elsevier, vol. 65(C).
    11. Elisabeta Butoi & Oana Adriana Gica & Zsolt Bessel, 2022. "The Students’ Perception Of The Online Teaching-Learning During Covid-19 Pandemic," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    12. Wang, Zhihao & Li, Wei & Wang, Mengxin, 2024. "Exploring the social diffusion effects of green consumption: Evidence from green innovative products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    13. Oana Adriana Gica & Orsolya Iulia Olah & Elisabeta Butoi, 2022. "The Impact Of Pandemic On Youth Travel Preferences €“ An International Perspective," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    14. Matea Matic Sosic, 2019. "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 553-566, december.
    15. Rasa Pauliene & Virginijus Tamasevicius & Silvestras Gaivenis, 2020. "Recommendations' Impact on Customer Behavior and Visiting Catering Organizations," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 9, January.
    16. Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023. "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, vol. 14(2), pages 24-43, December.
    17. Pham Quang Huy & Vu Kien Phuc, 2025. "Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation," Future Business Journal, Springer, vol. 11(1), pages 1-32, December.
    18. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
    19. Basir, Shayan & Azadehdel, Mohammad Reza & Ooshaksaraie, Maryam, 2023. "Designing a Model of Customers' Purchase Intention with Emphasis on Social Media: Based on Grounded Theory," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 13(01), March.
    20. Shahzad, Muhammad Farrukh & Xu, Shuo & An, Xin & Javed, Iqra, 2024. "Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:market:v:37:y:2025:i:1:p:9-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tanja Komarac The email address of this maintainer does not seem to be valid anymore. Please ask Tanja Komarac to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.