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The Impact Of Pandemic On Youth Travel Preferences €“ An International Perspective

Author

Listed:
  • OANA ADRIANA GICA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • ORSOLYA IULIA OLAH

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • ELISABETA BUTOI

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The pandemic has significantly affected international tourism and in order to reach the level of travel recorded in 2019, a series of measures and strategies are needed that take into account the new perspective of tourists on travel. In this context, the primary purpose of this paper is to provide an analysis of the effect that COVID-19 has on travel activity preferences, subdividing the young tourists, and most important, how their travel behaviors changed following the pandemic. A questionnaire-based survey has been conducted on consumers of tourist services aged 18-29 years of various nationalities. The key topics investigated were the travel motivations, the criteria according to which they choose the destinations, the type of tourist destination chosen, the average length of stay and activities they prefer to do while traveling. It was analyzed if these preferences changed during the pandemics and among Romanian and foreign young tourists. As young tourists represent a significant segment of international tourism, it was considered that is important for the managers to know how consumers’ behaviors and preferences changed, so they can adapt to them in an effort to reach the pre-pandemic levels of activity

Suggested Citation

  • Oana Adriana Gica & Orsolya Iulia Olah & Elisabeta Butoi, 2022. "The Impact Of Pandemic On Youth Travel Preferences €“ An International Perspective," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2022_3_2_gica
    as

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    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2022.pdf
    File Function: Revised version, 2022
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    References listed on IDEAS

    as
    1. A. Devisakti & T. Ramayah, 2019. "E-Learning Usage Outcomes among University Learners: A Pilot Study," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 6(3), pages 149-155.
    2. A. Devisakti & T. Ramayah, 2019. "E-Learning Usage Outcomes among University Learners: A Pilot Study," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 6(3), pages 149-155.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    travel; youth; COVID-19 pandemic; behavior;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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