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Derived-Importance Performance Analysis As A Tool To Identify Priorities For Destination Product Development

Author

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  • Josip Mikulić

    (Ekonomski fakultet, Sveučilište u Zagrebu, Hrvatska)

Abstract

Importance-performance analysis (IPA) is an analytical tool used to define priorities for improving product or service attributes. In this research note, IPA is applied to the context of a tourist destination in order to identify the most important development priorities. More specifically, the study applies derived-importance IPA to Mostar, one of the most popular destinations in Bosnia and Herzegovina, and shows how IPA can reveal critical areas of the tourist destination product.

Suggested Citation

  • Josip Mikulić, 2019. "Derived-Importance Performance Analysis As A Tool To Identify Priorities For Destination Product Development," Poslovna izvrsnost-Business Excellence, University of Zagreb Faculty of Economics & Business, vol. 13(1), pages 77-86.
    • Handle: RePEc:zag:busexc:v:13:y:2019:i:1:p:77-86
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