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Assessing Attribute Importance: A Comparison of Six Methods

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  • Jaccard, James
  • Brinberg, David
  • Ackerman, Lee J

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Suggested Citation

  • Jaccard, James & Brinberg, David & Ackerman, Lee J, 1986. "Assessing Attribute Importance: A Comparison of Six Methods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 463-468, March.
    • Handle: RePEc:oup:jconrs:v:12:y:1986:i:4:p:463-68
    DOI: 10.1086/208530
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    1. Martinovici, A., 2019. "Revealing attention - how eye movements predict brand choice and moment of choice," Other publications TiSEM 7dca38a5-9f78-4aee-bd81-c, Tilburg University, School of Economics and Management.
    2. C M Yates, 2007. "A positive approach to estimating the weights for quadratic multiple objective programming," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 58(10), pages 1332-1340, October.
    3. Suk, Kwanho & Yoon, Song-Oh, 2012. "The moderating role of decision task goals in attribute weight convergence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 118(1), pages 37-45.
    4. Bottomley, Paul A. & Doyle, John R., 2013. "Comparing the validity of numerical judgements elicited by direct rating and point allocation: Insights from objectively verifiable perceptual tasks," European Journal of Operational Research, Elsevier, vol. 228(1), pages 148-157.
    5. Louviere, Jordan J. & Islam, Towhidul, 2008. "A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling," Journal of Business Research, Elsevier, vol. 61(9), pages 903-911, September.
    6. Van Ittersum, Koert & Pennings, Joost M.E. & Wansink, Brian & van Trijp, Hans C.M., 2007. "The validity of attribute-importance measurement: A review," Journal of Business Research, Elsevier, vol. 60(11), pages 1177-1190, November.
    7. Ahn, Byeong Seok, 2011. "Compatible weighting method with rank order centroid: Maximum entropy ordered weighted averaging approach," European Journal of Operational Research, Elsevier, vol. 212(3), pages 552-559, August.
    8. Jessica Zeiss & Les Carlson & A. Dwayne Ball, 2021. "Uncalculated first‐party externalities given a beverage tax," Social Science Quarterly, Southwestern Social Science Association, vol. 102(6), pages 2706-2717, November.
    9. Nita Umashankar & Yashoda Bhagwat & V. Kumar, 2017. "Do loyal customers really pay more for services?," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 807-826, November.
    10. Yanchun Jin & Yoonseo Park, 2019. "An Integrated Approach to Determining Rural Tourist Satisfaction Factors Using the IPA and Conjoint Analysis," IJERPH, MDPI, vol. 16(20), pages 1-16, October.
    11. Barlas, Sema, 2003. "When choices give in to temptations: Explaining the disagreement among importance measures," Organizational Behavior and Human Decision Processes, Elsevier, vol. 91(2), pages 310-321, July.
    12. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    13. Marcel GERDS, 2010. "Which characteristics of workers are important for employers in Northeast Germany?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 56(11), pages 449-507.
    14. van Rijnsoever, Frank J. & Farla, Jacco C.M., 2014. "Identifying and explaining public preferences for the attributes of energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 31(C), pages 71-82.
    15. Chen, Pin-Zheng & Liu, Wan-Yu, 2019. "Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis," Forest Policy and Economics, Elsevier, vol. 104(C), pages 121-138.
    16. Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
    17. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    18. James Jaccard, 2012. "The Reasoned Action Model," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 58-80, March.
    19. Gilbride, Timothy J. & Currim, Imran S. & Mintz, Ofer & Siddarth, S., 2016. "A Model for Inferring Market Preferences from Online Retail Product Information Matrices," Journal of Retailing, Elsevier, vol. 92(4), pages 470-485.

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