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Long-Run Dynamics Between Product Life Cycle Length And Innovation Performance In Manufacturing

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  • MARKUS PLEWA

    (Friedrich-Alexander University of Erlangen-Nuremberg Nuremberg, Germany)

Abstract

Changes in the duration of product life cycles (PLCs) have been identified as a driving factor for increasing the speed of new product development (NPD). However, the facilitating potential of increasing the speed to market of new products regarding their success has been subject to extensive debate. In this paper, we shed light on the long-run dynamics between PLC and key innovation performance indicators. A large secondary data set allows us to investigate long-run within-company differences. We observe significantly shrinking PLC on the one hand and significantly increasing NPD speed on the other. A change in the length of the PLC is positively linked to changes in time to market (Ttmarket) and time to volume. Also, we confirm a positive empirical relationship between shorter Ttmarket and quicker implementation of targeted quality and productivity. However, we cannot confirm a positive relationship between shorter Ttmarket and shorter time to break-even of investments.

Suggested Citation

  • Markus Plewa, 2017. "Long-Run Dynamics Between Product Life Cycle Length And Innovation Performance In Manufacturing," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-20, January.
    • Handle: RePEc:wsi:ijimxx:v:21:y:2017:i:01:n:s1363919617500062
    DOI: 10.1142/S1363919617500062
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    References listed on IDEAS

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    Cited by:

    1. Jacqueline Tsz Yin Lo & Calvin Kam, 2021. "Innovation Performance Indicators for Architecture, Engineering and Construction Organization," Sustainability, MDPI, vol. 13(16), pages 1-25, August.

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