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Attracting Students to the Field of Logistics, Part 2

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  • Michael J. Maloni
  • Christina R. Scherrer
  • John Mascaritolo

Abstract

The significant shortage of supply chain and logistics (SC/L) professionals continues to worsen, so it is imperative that we understand how to attract more college students to the field. Part 1 of this series revealed the characteristics of logistics industry jobs that are most likely to attract students. In part 2, we now explore specifically why SC/L majors are drawn to the field so that we can understand how to strengthen this pool of majors and attract students from other majors. The results from two survey data sets reveal that SC/L majors retain a relatively unique profile, drawn to the field primarily by intrinsic (e.g., challenge, problem solving, interest) and extrinsic (job availability, pay, career options) characteristics. They are also more strongly influenced by professors and their school's reputation than other business majors. Cluster analysis reveals that some students from other majors indicate a strong desire to join the field, and these students generally fit the SC/L student profile. We use the results to discuss how SC/L programs can not only better market to students throughout the business school but also more effectively reinforce the perceived fit between SC/L student job expectations and SC/L course content.

Suggested Citation

  • Michael J. Maloni & Christina R. Scherrer & John Mascaritolo, 2016. "Attracting Students to the Field of Logistics, Part 2," Transportation Journal, John Wiley & Sons, vol. 55(4), pages 442-468, October.
    • Handle: RePEc:wly:transj:v:55:y:2016:i:4:p:442-468
    DOI: 10.5325/transportationj.55.4.0442
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    References listed on IDEAS

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    1. Mary C. Holcomb & Sara Liao‐Troth & Karl B. Manrodt, 2014. "A Shift in Fundamentals: The Changing Direction in Logistics and Transportation Management," Transportation Journal, John Wiley & Sons, vol. 53(4), pages 516-533, October.
    2. Ila Manuj & Ayman Omar & Atefeh Yazdanparast, 2013. "The Quest for Competitive Advantage in Global Supply Chains: The Role of Interorganizational Learning," Transportation Journal, John Wiley & Sons, vol. 52(4), pages 463-492, October.
    3. Sarah E. Turner & William G. Bowen, 1999. "Choice of Major: The Changing (Unchanging) Gender Gap," ILR Review, Cornell University, ILR School, vol. 52(2), pages 289-313, January.
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    Cited by:

    1. Michael J. Maloni & Richard M. Franza & Graham H. Lowman & Stuart A. Naphsin & Sina Golara, 2024. "Supply chain management research productivity and topics: 2020–2022," Transportation Journal, John Wiley & Sons, vol. 63(2), pages 111-126, April.
    2. Michael J. Maloni & Sina Golara & Graham H. Lowman, 2021. "Supply Chain Management Research Productivity and Growth: 2017–2019," Transportation Journal, John Wiley & Sons, vol. 60(2), pages 208-237, March.

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