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Airline Pricing Strategies Versus Consumer Rights

Author

Listed:
  • Gregor Bischoff
  • Sven Maertens
  • Wolfgang Grimme

Abstract

As airlines price‐discriminate, business travelers usually have to pay prices above average cost for flexible tickets. This allows the airlines to offer cheaper tickets to leisure travelers, albeit in the form of restrictive fares. Methods used by business travelers to circumvent strict rules of discounted fares are known as “cross‐” and “hidden‐city” ticketing. However, according to IATA Recommended Practice 1724, Article 3.3.1, airlines reserve the right to cancel all remaining legs of a booking if flight coupons are not used in full and sequential order. We discuss this issue from both a legal and commercial perspective. After providing an overview of various legal opinions, we predict the impact on airline marketing and economics if the described forms of fare rule circumvention are allowed.

Suggested Citation

  • Gregor Bischoff & Sven Maertens & Wolfgang Grimme, 2011. "Airline Pricing Strategies Versus Consumer Rights," Transportation Journal, John Wiley & Sons, vol. 50(3), pages 232-250, July.
  • Handle: RePEc:wly:transj:v:50:y:2011:i:3:p:232-250
    DOI: 10.5325/transportationj.50.3.0232
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    References listed on IDEAS

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    2. Brons, Martijn & Pels, Eric & Nijkamp, Peter & Rietveld, Piet, 2002. "Price elasticities of demand for passenger air travel: a meta-analysis," Journal of Air Transport Management, Elsevier, vol. 8(3), pages 165-175.
    3. Dresner, Martin, 2006. "Leisure versus business passengers: Similarities, differences, and implications," Journal of Air Transport Management, Elsevier, vol. 12(1), pages 28-32.
    4. Tretheway, Michael W, 2004. "Distortions of airline revenues: why the network airline business model is broken," Journal of Air Transport Management, Elsevier, vol. 10(1), pages 3-14.
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    2. Angela L. Jones & Stanley E. Griffis & Matthew A. Schwieterman & Patricia J. Daugherty, 2019. "Examining the Impact of Shipping Charge Fairness on Consumer Satisfaction and Behavior," Transportation Journal, John Wiley & Sons, vol. 58(2), pages 101-125, April.

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