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Treatment of reference alternatives in stated choice surveys for air travel choice behaviour

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  • Hess, Stephane

Abstract

With the need for accurate forecasts of passenger demand, the airline sector is increasingly making use of behavioural models calibrated on data from stated choice surveys that allow for the analysis of hypothetical travel situations. To allow analysts to better frame the scenarios presented to respondents, the choice situations in such stated choice surveys often include a current trip as one of the travel options. Classically, these reference alternatives have been treated in the same way as the hypothetical alternatives. The applications presented in this paper show that this potentially leads to biased results, and that it is important to recognise the differences in the nature of the two types of alternatives.

Suggested Citation

  • Hess, Stephane, 2008. "Treatment of reference alternatives in stated choice surveys for air travel choice behaviour," Journal of Air Transport Management, Elsevier, vol. 14(5), pages 275-279.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:5:p:275-279
    DOI: 10.1016/j.jairtraman.2008.06.001
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    References listed on IDEAS

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    1. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, March.
    2. Proussaloglou, Kimon & Koppelman, Frank S., 1999. "The choice of air carrier, flight, and fare class," Journal of Air Transport Management, Elsevier, vol. 5(4), pages 193-201.
    3. Hess, Stephane & Adler, Thomas & Polak, John W., 2007. "Modelling airport and airline choice behaviour with the use of stated preference survey data," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(3), pages 221-233, May.
    4. Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
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    Citations

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    Cited by:

    1. Masiero, Lorenzo & Rose, John M., 2013. "The role of the reference alternative in the specification of asymmetric discrete choice models," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 53(C), pages 83-92.
    2. Balbontin, Camila & Hensher, David A. & Collins, Andrew T., 2017. "Integrating attribute non-attendance and value learning with risk attitudes and perceptual conditioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 97(C), pages 172-191.
    3. Hess, Stephane & Adler, Thomas, 2011. "An analysis of trends in air travel behaviour using four related SP datasets collected between 2000 and 2005," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 244-248.
    4. Merkert, Rico & Beck, Matthew, 2017. "Value of travel time savings and willingness to pay for regional aviation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 96(C), pages 29-42.
    5. Nicolau, Juan Luis, 2011. "Testing prospect theory in airline demand," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 241-243.
    6. Stathopoulos, Amanda & Hess, Stephane, 2012. "Revisiting reference point formation, gains–losses asymmetry and non-linear sensitivities with an emphasis on attribute specific treatment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(10), pages 1673-1689.
    7. Hess, Stephane, 2010. "Evidence of passenger preferences for specific types of airports," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 191-195.
    8. Grimme, Wolfgang, 2011. "The growth of Arabian airlines from a German perspective – A study of the impacts of new air services to Asia," Journal of Air Transport Management, Elsevier, vol. 17(6), pages 333-338.
    9. Gao, Yi & Koo, Tay T.R., 2014. "Flying Australia–Europe via China: A qualitative analysis of the factors affecting travelers' choice of Chinese carriers using online comments data," Journal of Air Transport Management, Elsevier, vol. 39(C), pages 23-29.
    10. Sotirios Thanos & Mark Wardman & Abigail Bristow, 2011. "Valuing Aircraft Noise: Stated Choice Experiments Reflecting Inter-Temporal Noise Changes from Airport Relocation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 50(4), pages 559-583, December.
    11. repec:eee:jouret:v:90:y:2014:i:2:p:182-197 is not listed on IDEAS
    12. Aravena, Claudia & Martinsson, Peter & Scarpa, Riccardo, 2014. "Does money talk? — The effect of a monetary attribute on the marginal values in a choice experiment," Energy Economics, Elsevier, vol. 44(C), pages 483-491.
    13. Usami, Munekatsu & Manabe, Masashi & Kimura, Shin, 2017. "Airport choice and flight connectivity among domestic and international passengers – Empirical analysis using passenger movement survey data in Japan," Journal of Air Transport Management, Elsevier, vol. 58(C), pages 15-20.
    14. Amanda Stathopoulos & Stephane Hess, 2011. "Referencing, Gains-Losses Asymmetry And Non-Linear Sensitivities In Commuter Decisions: One Size Does Not Fit All!," Working Papers 0511, CREI Università degli Studi Roma Tre, revised 2011.

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