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Treatment of reference alternatives in stated choice surveys for air travel choice behaviour

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  • Hess, Stephane

Abstract

With the need for accurate forecasts of passenger demand, the airline sector is increasingly making use of behavioural models calibrated on data from stated choice surveys that allow for the analysis of hypothetical travel situations. To allow analysts to better frame the scenarios presented to respondents, the choice situations in such stated choice surveys often include a current trip as one of the travel options. Classically, these reference alternatives have been treated in the same way as the hypothetical alternatives. The applications presented in this paper show that this potentially leads to biased results, and that it is important to recognise the differences in the nature of the two types of alternatives.

Suggested Citation

  • Hess, Stephane, 2008. "Treatment of reference alternatives in stated choice surveys for air travel choice behaviour," Journal of Air Transport Management, Elsevier, vol. 14(5), pages 275-279.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:5:p:275-279
    DOI: 10.1016/j.jairtraman.2008.06.001
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    12. Andrew Collins & John Rose & Stephane Hess, 2012. "Interactive stated choice surveys: a study of air travel behaviour," Transportation, Springer, vol. 39(1), pages 55-79, January.
    13. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods," Journal of choice modelling, Elsevier, vol. 41(C).
    14. Usami, Munekatsu & Manabe, Masashi & Kimura, Shin, 2017. "Airport choice and flight connectivity among domestic and international passengers – Empirical analysis using passenger movement survey data in Japan," Journal of Air Transport Management, Elsevier, vol. 58(C), pages 15-20.
    15. Amanda Stathopoulos & Stephane Hess, 2011. "Referencing, Gains-Losses Asymmetry And Non-Linear Sensitivities In Commuter Decisions: One Size Does Not Fit All!," Working Papers 0511, CREI Università degli Studi Roma Tre, revised 2011.
    16. Paha, Johannes & Rompf, Dirk & Warnecke, Christiane, 2013. "Customer choice patterns in passenger rail competition," Transportation Research Part A: Policy and Practice, Elsevier, vol. 50(C), pages 209-227.
    17. Balbontin, Camila & Hensher, David A. & Collins, Andrew T., 2017. "Integrating attribute non-attendance and value learning with risk attitudes and perceptual conditioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 97(C), pages 172-191.
    18. Hess, Stephane & Adler, Thomas, 2011. "An analysis of trends in air travel behaviour using four related SP datasets collected between 2000 and 2005," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 244-248.
    19. Merkert, Rico & Beck, Matthew J., 2020. "Can a strategy of integrated air-bus services create a value proposition for regional aviation management?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 527-539.
    20. Merkert, Rico & Beck, Matthew, 2017. "Value of travel time savings and willingness to pay for regional aviation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 96(C), pages 29-42.
    21. Nicolau, Juan Luis, 2011. "Testing prospect theory in airline demand," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 241-243.
    22. Hess, Stephane, 2010. "Evidence of passenger preferences for specific types of airports," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 191-195.
    23. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
    24. Mahmud, Asif & Gayah, Vikash V. & Paleti, Rajesh, 2022. "A latent choice model to analyze the role of preliminary preferences in shaping observed choices," Transportation Research Part B: Methodological, Elsevier, vol. 161(C), pages 95-108.
    25. Slunge, Daniel & Sterner, Thomas & Adamowicz, Wiktor, 2019. "Valuation when baselines are changing: Tick-borne disease risk and recreational choice," Resource and Energy Economics, Elsevier, vol. 58(C).

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