Pre-Morphean paradigm - an alternative to modern and post-modern paradigms of corporate sustainability
This paper evaluates the ongoing change from modern to post-modern paradigm and identifies a new paradigm. The modern paradigm (EEE) relies on neoclassical economics, egoistic interests and eco-|employee efficiency. The post-modern paradigm (SSS) has been established on the systems approach, stakeholder theory and sustainability. As modernism exploits and post-modernism observes humans and nature, another paradigm is needed to reach genuine corporate sustainability. The pre-Morphean paradigm (MMM) is developing on the triangle of morphic resonance, metamorphosis and Morphean mind. Pre-Morpheanism understands humans and nature. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.
Volume (Year): 17 (2009)
Issue (Month): 2 ()
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