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Pre-Morphean paradigm - an alternative to modern and post-modern paradigms of corporate sustainability

  • Tarja Ketola

    (University of Vaasa, Finland)

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    This paper evaluates the ongoing change from modern to post-modern paradigm and identifies a new paradigm. The modern paradigm (EEE) relies on neoclassical economics, egoistic interests and eco-|employee efficiency. The post-modern paradigm (SSS) has been established on the systems approach, stakeholder theory and sustainability. As modernism exploits and post-modernism observes humans and nature, another paradigm is needed to reach genuine corporate sustainability. The pre-Morphean paradigm (MMM) is developing on the triangle of morphic resonance, metamorphosis and Morphean mind. Pre-Morpheanism understands humans and nature. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

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    File URL: http://hdl.handle.net/10.1002/sd.406
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    Article provided by John Wiley & Sons, Ltd. in its journal Sustainable Development.

    Volume (Year): 17 (2009)
    Issue (Month): 2 ()
    Pages: 114-126

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    Handle: RePEc:wly:sustdv:v:17:y:2009:i:2:p:114-126
    Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719

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