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The Elaboration Likelihood Model and Communication About Food Risks

Author

Listed:
  • Lynn J. Frewer
  • Chaya Howard
  • Duncan Hedderley
  • Richard Shepherd

Abstract

Factors such as hazard type and source credibility have been identified as important in the establishment of effective strategies for risk communication. The elaboration likelihood model was adapted to investigate the potential impact of hazard type, information source, and persuasive content of information on individual engagement in elaborative, or thoughtful, cognitions about risk messages. One hundred sixty respondents were allocated to one of eight experimental groups, and the effects of source credibility, persuasive content of information and hazard type were systematically varied. The impact of the different factors on beliefs about the information and elaborative processing examined. Low credibility was particularly important in reducing risk perceptions, although persuasive content and hazard type were also influential in determining whether elaborative processing occurred.

Suggested Citation

  • Lynn J. Frewer & Chaya Howard & Duncan Hedderley & Richard Shepherd, 1997. "The Elaboration Likelihood Model and Communication About Food Risks," Risk Analysis, John Wiley & Sons, vol. 17(6), pages 759-770, December.
    • Handle: RePEc:wly:riskan:v:17:y:1997:i:6:p:759-770
    DOI: 10.1111/j.1539-6924.1997.tb01281.x
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    References listed on IDEAS

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    2. L. J. Frewer & C. Howard & D. Hedderley & R. Shepherd, 1996. "What Determines Trust in Information About Food‐Related Risks? Underlying Psychological Constructs," Risk Analysis, John Wiley & Sons, vol. 16(4), pages 473-486, August.
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    Cited by:

    1. Craig W. Trumbo & Katherine A. McComas, 2003. "The Function of Credibility in Information Processing for Risk Perception," Risk Analysis, John Wiley & Sons, vol. 23(2), pages 343-353, April.
    2. Aliperti, Giuseppe & Cruz, Ana Maria, 2019. "Investigating tourists' risk information processing," Annals of Tourism Research, Elsevier, vol. 79(C).
    3. E. Van Kleef & J. R. Houghton & A. Krystallis & U. Pfenning & G. Rowe & H. Van Dijk & I. A. Van der Lans & L. J. Frewer, 2007. "Consumer Evaluations of Food Risk Management Quality in Europe," Risk Analysis, John Wiley & Sons, vol. 27(6), pages 1565-1580, December.
    4. Kim, Taekyung, 2014. "Observation on copying and pasting behavior during the Tohoku earthquake: Retweet pattern changes," International Journal of Information Management, Elsevier, vol. 34(4), pages 546-555.
    5. Michael J. Weir & Thomas W. Sproul, 2019. "Identifying Drivers of Genetically Modified Seafood Demand: Evidence from a Choice Experiment," Sustainability, MDPI, vol. 11(14), pages 1-21, July.
    6. Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, "undated". "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114606, European Association of Agricultural Economists.
    7. Celio Ferreira, 2006. "Food Information Environments: Risk Communication and Advertising Imagery," Journal of Risk Research, Taylor & Francis Journals, vol. 9(8), pages 851-868, December.
    8. Z. Janet Yang, 2016. "Altruism During Ebola: Risk Perception, Issue Salience, Cultural Cognition, and Information Processing," Risk Analysis, John Wiley & Sons, vol. 36(6), pages 1079-1089, June.
    9. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn J. Frewer, 2010. "Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 125-142, January.
    10. Wim Verbeke & Filiep Vanhonacker & Lynn J. Frewer & Isabelle Sioen & Stefaan De Henauw & John Van Camp, 2008. "Communicating Risks and Benefits from Fish Consumption: Impact on Belgian Consumers' Perception and Intention to Eat Fish," Risk Analysis, John Wiley & Sons, vol. 28(4), pages 951-967, August.

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