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Altruism During Ebola: Risk Perception, Issue Salience, Cultural Cognition, and Information Processing

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  • Z. Janet Yang

Abstract

A nationally representative sample of 1,046 U.S. adults was randomly assigned to two experimental conditions that triggered different degrees of risk perception related to the Ebola outbreak. In the high‐risk condition, issue salience and deliberate processing increased individuals’ altruistic behavioral intention. In contrast, cultural cognition worldview and negative emotions such as sadness and anger were significantly related to altruistic behavioral intention regardless of the experimental conditions. These findings suggest that affective responses diverge from cognitive processes in influencing risk‐related decisions. Practically, as the United States continues to send experts to the affected countries in West Africa, results from this study suggest meaningful pathways to improve risk communication intended to encourage more altruistic and pro‐social behaviors.

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  • Z. Janet Yang, 2016. "Altruism During Ebola: Risk Perception, Issue Salience, Cultural Cognition, and Information Processing," Risk Analysis, John Wiley & Sons, vol. 36(6), pages 1079-1089, June.
    • Handle: RePEc:wly:riskan:v:36:y:2016:i:6:p:1079-1089
    DOI: 10.1111/risa.12526
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    References listed on IDEAS

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    Cited by:

    1. Janet Z. Yang, 2019. "Whose Risk? Why Did the U.S. Public Ignore Information About the Ebola Outbreak?," Risk Analysis, John Wiley & Sons, vol. 39(8), pages 1708-1722, August.
    2. Baruch Fischhoff & Gabrielle Wong‐Parodi & Dana Rose Garfin & E. Alison Holman & Roxane Cohen Silver, 2018. "Public Understanding of Ebola Risks: Mastering an Unfamiliar Threat," Risk Analysis, John Wiley & Sons, vol. 38(1), pages 71-83, January.
    3. Weidan Cao & Qinghua Yang & Xinyao Zhang, 2023. "Understanding Information Processing and Protective Behaviors during the Pandemic: A Three-Wave Longitudinal Study," IJERPH, MDPI, vol. 20(5), pages 1-15, February.
    4. Robyn S. Wilson & Adam Zwickle & Hugh Walpole, 2019. "Developing a Broadly Applicable Measure of Risk Perception," Risk Analysis, John Wiley & Sons, vol. 39(4), pages 777-791, April.
    5. Clark H. Warner & Marion Fortin & Tessa Melkonian, 2024. "When Are We More Ethical? A Review and Categorization of the Factors Influencing Dual-Process Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 189(4), pages 843-882, February.

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