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Sustainability and interactive network branding in fast‐changing business environments

Author

Listed:
  • Stefan Markovic
  • Nikolina Koporcic
  • Georges Samara
  • Ralf Barkemeyer

Abstract

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Suggested Citation

  • Stefan Markovic & Nikolina Koporcic & Georges Samara & Ralf Barkemeyer, 2023. "Sustainability and interactive network branding in fast‐changing business environments," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(3), pages 877-881, July.
    • Handle: RePEc:wly:buseth:v:32:y:2023:i:3:p:877-881
    DOI: 10.1111/beer.12557
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    References listed on IDEAS

    as
    1. Gupta, Suraksha & Czinkota, Michael & Melewar, T.C., 2013. "Embedding knowledge and value of a brand into sustainability for differentiation," Journal of World Business, Elsevier, vol. 48(3), pages 287-296.
    2. Graham Hubbard, 2009. "Measuring organizational performance: beyond the triple bottom line," Business Strategy and the Environment, Wiley Blackwell, vol. 18(3), pages 177-191, March.
    3. Stefan Markovic & Oriol Iglesias & Jatinder Jit Singh & Vicenta Sierra, 2018. "How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality," Journal of Business Ethics, Springer, vol. 148(4), pages 721-740, April.
    4. Gimenez, Cristina & Sierra, Vicenta & Rodon, Juan, 2012. "Sustainable operations: Their impact on the triple bottom line," International Journal of Production Economics, Elsevier, vol. 140(1), pages 149-159.
    5. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    Full references (including those not matched with items on IDEAS)

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