Global market segmentation for value-added agricultural products
Global market segments for value-added agricultural products are identified using factor and cluster analysis. Twentysix variables, selected as potentially affecting trade and consumption of value-added agricultural products are first analyzed in factor analysis. The resulting factor scores are used in a cluster analysis of 119 countries. Results for 10 clusters are reported and discussed. Clusters with the most growth potential in the near future for value-added trade are identified along with clusters having less potential in the near future but having long-term potential. © 1995 by John Wiley & Sons, Inc.
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Volume (Year): 11 (1995)
Issue (Month): 3 ()
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