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Global market segmentation for value-added agricultural products

  • Joyce Hall Krause

    (Department of Agricultural Economics, North Dakota State University, Fargo)

  • William W. Wilson

    (Department of Agricultural Economics, North Dakota State University, Fargo)

  • Frank J. Dooley

    (Department of Agricultural Economics, North Dakota State University, Fargo)

Global market segments for value-added agricultural products are identified using factor and cluster analysis. Twentysix variables, selected as potentially affecting trade and consumption of value-added agricultural products are first analyzed in factor analysis. The resulting factor scores are used in a cluster analysis of 119 countries. Results for 10 clusters are reported and discussed. Clusters with the most growth potential in the near future for value-added trade are identified along with clusters having less potential in the near future but having long-term potential. © 1995 by John Wiley & Sons, Inc.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 11 (1995)
Issue (Month): 3 ()
Pages: 195-206

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Handle: RePEc:wly:agribz:v:11:y:1995:i:3:p:195-206
Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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