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Strategy|performance|environmental linkages in agribusiness: Conceptual issues and a developing country example

  • Bill Schroder

    (Syme Department of Marketing, Monash University.)

  • Felix Mavondo

    (Syme Department of Marketing, Monash University.)

Registered author(s):

    Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy|environment|performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.

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    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 10 (1994)
    Issue (Month): 5 ()
    Pages: 419-429

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    Handle: RePEc:wly:agribz:v:10:y:1994:i:5:p:419-429
    Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. R. E. Westgren & S. T. Sonka & K. K. Litzenberg, 1988. "Strategic issue identification among agribusiness firms," Agribusiness, John Wiley & Sons, Ltd., vol. 4(1), pages 25-37.
    2. William D. Dobson & Jay T. Akridge, 1989. "Establishing agribusiness research priorities and coordinating agribusiness research," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 315-333.
    3. Rogers, Richard T. & Caswell, Julie A., 1987. "Strategic Management and the Internal Organization of Food Marketing Firms," Working Papers 115796, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
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