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Corporate Identity: Developing Means For Sustainable Competitive Advantage In Indian Context Towards Model Development

Author

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  • Varsha Jain
  • Niriksha Paul
  • Ganesh B.E.
  • Dhruvinkumar Chauhan

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Suggested Citation

  • Varsha Jain & Niriksha Paul & Ganesh B.E. & Dhruvinkumar Chauhan, 2016. "Corporate Identity: Developing Means For Sustainable Competitive Advantage In Indian Context Towards Model Development," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(1).
    • Handle: RePEc:vul:omefvu:v:7:y:2016:i:1:id:200
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    References listed on IDEAS

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    1. T C Melewar & John Saunders, 1999. "International Corporate Visual Identity: Standardization or Localization?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 583-598, September.
    2. William H. Newman, 1953. "Basic Objectives Which Shape the Character of a Company," The Journal of Business, University of Chicago Press, vol. 26, pages 211-211.
    3. Leuthesser, Lance & Kohli, Chiranjeev, 1997. "Corporate identity: The role of mission statements," Business Horizons, Elsevier, vol. 40(3), pages 59-66.
    4. Kim, Kyung Hoon & Jeon, Byung Joo & Jung, Hong Seob & Lu, Wei & Jones, Joseph, 2011. "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image," Journal of Business Research, Elsevier, vol. 64(11), pages 1207-1211.
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    Cited by:

    1. Roshima Said & Corina Joseph & Noor Zahirah Mohd. Sidek & Azlyn Zawawi & Zaherawati Zakaria & Mahadir Ladisma@Awis & Roziya Abu & Normah Omar, 2018. "Development of Bumiputera Communicated Identity Index for Malaysian Statutory Bodies," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 198-209, March.

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