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Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation

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  • Lehmann-Zschunke, Nina

Abstract

Die OKR (Objectives and Key Results)-Methode ist eine moderne Führungsmethode, mithilfe derer die Ziele des Unternehmens mit denen der einzelnen Mitarbeitenden verbunden werden sollen. Der Beitrag fokussiert die Fragestellung, inwieweit die OKR-Methode geeignet ist, die Mitarbeitenden zu einem selbstbestimmteren Arbeiten zu führen und sie intrinsisch zu motivieren.

Suggested Citation

  • Lehmann-Zschunke, Nina, 2021. "Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(6), pages 64-70.
    • Handle: RePEc:zbw:hsgmrs:276169
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    References listed on IDEAS

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    1. William H. Newman, 1953. "Basic Objectives Which Shape the Character of a Company," The Journal of Business, University of Chicago Press, vol. 26, pages 211-211.
    2. Hofstede, Geert, 1994. "The business of international business is culture," International Business Review, Elsevier, vol. 3(1), pages 1-14, March.
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