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Corporate identity: The role of mission statements

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  • Leuthesser, Lance
  • Kohli, Chiranjeev

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  • Leuthesser, Lance & Kohli, Chiranjeev, 1997. "Corporate identity: The role of mission statements," Business Horizons, Elsevier, vol. 40(3), pages 59-66.
  • Handle: RePEc:eee:bushor:v:40:y:1997:i:3:p:59-66
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    References listed on IDEAS

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    1. Dowling, Grahame R., 1988. "Measuring corporate images: A review of alternative approaches," Journal of Business Research, Elsevier, vol. 17(1), pages 27-34, August.
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