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The Position of Tourist Escorts in Serbia

Author

Listed:
  • Dragin Aleksandra

    (University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Republic of Serbia)

  • Lazarević Aleksandra

    (University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Republic of Serbia)

  • Mijatov Maja

    (University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Republic of Serbia)

Abstract

This paper deals with the position of tourist escorts in Serbia, primarily in a domain of business ethics. Employees’ behaviour is important aspect of gaining the business stability, which is reflecting the importance of business ethics for reaching the prosperity within specific organisation, together with the improvement of business performances reflected in the form of financial indicators. The main results of the research are related to attitudes of tourist escorts from Serbia regarding the business ethics in a scope of their work. Historical method, together with a field research (work of one co-author within the position of tourist escort) and a research in the form of interviews were used for data collecting procedure. Furthermore, descriptive and analytical-synthetic methods were used in data processing and during the interpretation of the gained results. Research results could be useful in practical terms to the whole tourism industry, especially to tourist agencies, tourist escorts and tourist guides.

Suggested Citation

  • Dragin Aleksandra & Lazarević Aleksandra & Mijatov Maja, 2018. "The Position of Tourist Escorts in Serbia," Economic Themes, Sciendo, vol. 56(2), pages 203-220, June.
    • Handle: RePEc:vrs:ecothe:v:56:y:2018:i:2:p:203-220:n:4
    DOI: 10.2478/ethemes-2018-0012
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    References listed on IDEAS

    as
    1. Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
    2. Kelly Martin & John Cullen, 2006. "Continuities and Extensions of Ethical Climate Theory: A Meta-Analytic Review," Journal of Business Ethics, Springer, vol. 69(2), pages 175-194, December.
    3. Allard, Thomas & Babin, Barry J. & Chebat, Jean-Charles, 2009. "When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 40-49.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourist escort; Serbia; tourism; business ethics;
    All these keywords.

    JEL classification:

    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J8 - Labor and Demographic Economics - - Labor Standards
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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