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Estimating Consumer Willingness to Supply and Willingness to Pay for Curbside Recycling

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  • Brandon C. Koford
  • Glenn C. Blomquist
  • David M. Hardesty
  • Kenneth R. Troske
  • Margaret Hughes
  • Fred Morgan

Abstract

We estimate the willingness to pay for curbside recycling based on a contingent valuation survey of 600 residents of a large southeastern United States city. The best estimate of willingness to pay for curbside recycling is $2.29/month after adjustment for hypothetical bias. We also report the results of a field experiment designed to test the effectiveness of explicit monetary incentives and communication appeals to influence the decision to recycle and the quantity of materials to recycle. While households respond to the monetary cost of recycling, the effects of the token, ex ante incentives and appeals appear to be small.

Suggested Citation

  • Brandon C. Koford & Glenn C. Blomquist & David M. Hardesty & Kenneth R. Troske & Margaret Hughes & Fred Morgan, 2012. "Estimating Consumer Willingness to Supply and Willingness to Pay for Curbside Recycling," Land Economics, University of Wisconsin Press, vol. 88(4), pages 745-763.
    • Handle: RePEc:uwp:landec:v:88:y:2012:iv:1:p:745-763
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    References listed on IDEAS

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    Cited by:

    1. Tongzhe Li & Ana Espínola-Arredondo & Jill J. McCluskey, 2016. "Promoting Residential Recycling: An Alternative Policy Based on a Recycling Reward System," Games, MDPI, vol. 7(3), pages 1-18, August.
    2. Yamamoto, Masashi & Kinnaman, Thomas C., 2022. "Is incineration repressing recycling?," Journal of Environmental Economics and Management, Elsevier, vol. 111(C).
    3. George Parsons & Kelley Myers, 2017. "Fat tails and truncated bids in contingent valuation: an application to an endangered shorebird species," Chapters, in: Daniel McFadden & Kenneth Train (ed.), Contingent Valuation of Environmental Goods, chapter 2, pages 17-42, Edward Elgar Publishing.
    4. Luisa Corrado & Andrea Fazio & Alessandra Pelloni, 2020. "Pro-environmental attitudes, local environmental conditions and recycling behavior," Working Paper series 20-21, Rimini Centre for Economic Analysis, revised Nov 2021.
    5. Ankinée Kirakozian, 2016. "One Without The Other? Behavioural And Incentive Policies For Household Waste Management," Journal of Economic Surveys, Wiley Blackwell, vol. 30(3), pages 526-551, July.
    6. Ferreira, Sandra & Marques, Rui Cunha, 2015. "Contingent valuation method applied to waste management," Resources, Conservation & Recycling, Elsevier, vol. 99(C), pages 111-117.
    7. Yang, Xisi & Thøgersen, John, 2022. "When people are green and greedy: A new perspective of recycling rewards and crowding-out in Germany, the USA and China," Journal of Business Research, Elsevier, vol. 144(C), pages 217-235.
    8. Kinnaman, Thomas C. & Shinkuma, Takayoshi & Yamamoto, Masashi, 2014. "The socially optimal recycling rate: Evidence from Japan," Journal of Environmental Economics and Management, Elsevier, vol. 68(1), pages 54-70.
    9. Yokoo, Hide-Fumi & 横尾, 英史, 2020. "Ethics of randomized field experiments: Evidence from a randomized survey experiment," Discussion Papers 2020-07, Graduate School of Economics, Hitotsubashi University.

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    More about this item

    JEL classification:

    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices

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